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Canne & self-defense

@canne.self-defense · FR · FR

Canne & Self-défense (@canne.self-defense), a French self-defense channel based in Paris, teaches realistic techniques with everyday objects such as long canes, umbrellas and belts. It has about 3,000 subscribers, roughly 540 median views per video and about 9 uploads a year. Sponsored integrations are quoted at $150 to $250 per video, based on Shorts-heavy metrics.

Why brands book Canne

Paris self-defense channel with high-reach Shorts and a local class audience

  • Top recent Shorts reached 8,693 and 7,645 views, far above the 542 median
  • About 9 uploads in the last 365 days keeps the channel active
  • Indicative rate $150 to $250 per video at $4 to $8 per 1,000 Shorts views
Best forlocal class sign-upsoutdoor or personal safety product launches
Watch forSmall, low-engagement channel; violent content makes it unsuitable for most mainstream brands.

Brand fit report

Content

Topics, IAB taxonomy
Sport85%
Lifestyle15%
Formats
short technique demonstrations, multi-angle tutorial clips, location-linked course promos
Tone
instructional, direct
Language
French
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 60 seconds for Shorts, 1 to 3 minutes for long-form

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Engagement1.3%
Likes and comments per view on recent videos
Audience asks abouthow to defend against a cane or stick attackwhich everyday objects work for self-defensewhere to take a class in Paris
Age
25%18-24
35%25-34
25%35-44
15%45+
Gender
45%women
55%men
Countries
🇫🇷 France80%
🇧🇪 Belgium5%
🇨🇭 Switzerland3%
LanguagesFrench 95%English 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicslow

Videos show strikes, chokeholds and joint locks in a self-defense context, for example 'Cette défense à la canne est IMPITOYABLE', so violence is flagged as medium.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube3k5422

Benchmark score: 25 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers22 / 50
Activity Uploads in the last 90 days2 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 33 days ago.

Bienvenue sur la chaîne Canne & Self-Défense ! Ici, on travaille la self-défense réaliste avec ce qu’on a sous la main : canne longue, parapluie fermé, bâton court, ceinture… Des objets discrets, légaux et efficaces au quotidien. Les techniques sont montrées plusieurs fois (des deux côtés quand utile), expliquées sans chichi. Pas de miracle : ça marche avec de l’entraînement régulier. Les vidéos aident à visualiser et mémoriser, mais le vrai apprentissage se fait en s’entraînant vraiment. Si vous êtes à Paris 20ᵉ ou près de la Porte de Montreuil, venez tester : → Dès 16 ans, tous niveaux, h
Canne & self-defense's own profile description on YouTube

Are you Canne & self-defense? Claim or remove this profile.

About Canne & self-defense

Canne & Self-défense is a French-language YouTube channel run from Paris 20th arrondissement that teaches realistic self-defense using everyday objects such as long canes, umbrellas, short batons and belts. Most posts are short Shorts-style technique demonstrations, often shown from several angles, with occasional longer tutorials of one to three minutes. The channel has about 3,000 subscribers and roughly 540 median views per video, with an estimated audience concentrated in France and skewing toward adults aged 25 to 44 (estimate, not measured).

The channel does not show any brand partnerships in its recent uploads and its descriptions point viewers to local classes and a free trial rather than products. Its creator-led direct promotion of classes is the main commercial signal.

Indicative sponsored rate is $150 to $250 per video, which works out to roughly $4 to $8 per 1,000 Shorts views, compared with typical paid-ad CPMs of $10 to $30. It suits brands in personal safety or local fitness who want a focused French audience.

Written from Canne & self-defense's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Canne & self-defense can edit or remove this page at any time.

Questions about Canne

How much does Canne & Self-défense charge for a sponsored video?

The indicative rate is $150 to $250 per video, based on the channel's median Shorts views of about 540. This is an estimate from public metrics, and the actual price depends on format and deliverables. Creators quote their own rates, so confirm directly before booking.

What does Canne & Self-défense post about on YouTube?

The channel posts French-language self-defense technique demonstrations using everyday objects such as canes, umbrellas and T-shirts. Most videos are short clips of a single technique, shown from different angles. Some longer tutorials cover joint locks and disarms, and the descriptions promote classes in Paris.

How do I contact Canne & Self-défense for a brand deal?

Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked directly. The channel's public description also lists an email address for class enquiries, which may not be the right route for brand deals.

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