Starbooked

Canzano and Wilner

Podcast · www.JohnCanzano.com · EN
Hosted by John Canzano, Jon Wilner

Canzano and Wilner is a sports podcast from columnist John Canzano and Bay Area News Group's Jon Wilner covering Pac-12, Big Ten, Big 12, ACC and Mountain West football and conference business. The show has 200 episodes, released roughly every 7 to 8 days, with typical episodes of about 30 minutes. Estimated downloads are 2,000 to 8,000 per episode, with an estimated rate of $40 to $200 per episode for a host-read mid-roll.

Why brands sponsor Canzano and Wilner

Weekly Pac-12 and college football reporting from two established sports writers

  • The show has 200 episodes with a steady weekly release and four years of consistent publishing.
  • Apple Podcasts shows 256 ratings with a 4.7 average, indicating an engaged listener base.
  • Episodes run about 30 minutes, long enough for a host-read segment and a clear call to action.
Best forregional sports brandssports apparel and fan merchandisebetting and fantasy tools subject to compliance review
Watch forDownload estimates are inferred from ratings, not measured, and the audience is likely a niche regional fan base.

Brand fit report

Content

Topics, IAB taxonomy
Sports90%
Business News10%
Formats
co-hosted banter, interview, analysis
Tone
analytical, conversational
Language
English
Production
Clean, edited audio
Typical length
28 to 40 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 50%: 256 Apple ratings (band 50 to 200 to 1,000 ratings, adjusted up for a sports niche with a 4.7 average and a weekly cadence over four years), Podcast Index popularity 3, and no named network beyond the Bay Area News Group affiliation.
Audience asks aboutWhat is the outlook for the Pac-12 after its reboot?Which teams will break through in college football this week?How will conference realignment and media rights affect college sports?
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
20%women
80%men
Countries
🇺🇸 United States90%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Bay Area News GroupSubstack
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the website page is a Substack publication with a subscribe prompt, which is not a sponsor.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles cover football scheduling, conference business and season previews, with no explicit or sensitive topics flagged.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 76 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks21 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 8 days.

John Canzano and Bay Area News Group’s Jon Wilner provide sourced, in-depth reporting and analysis on the Pac-12, Big Ten, Big 12, ACC, MWC, and more. You want the goods? We've got them.
Canzano and Wilner's own show description from the podcast feed

Do you make Canzano and Wilner? Claim or remove this page.

About Canzano and Wilner

Canzano and Wilner is a college sports podcast hosted by John Canzano and Jon Wilner. The show covers the Pac-12, Big Ten, Big 12, ACC and Mountain West with sourced reporting and analysis, releasing new episodes roughly every seven to eight days. Episodes typically run about 30 minutes, and the show has 200 episodes in its feed since July 2022.

The website describes John Canzano as a columnist whose Substack publication, Bald Faced Truth, has over 59,000 subscribers. Jon Wilner is named in the show description as a reporter at Bald Faced News Group. Apple Podcasts lists 256 ratings with a 4.7 average. These ratings and the feed data indicate an estimated 2,000 to 8,000 downloads per episode, which is an estimate and not a published figure. The audience is likely concentrated among college football fans in the western United States.

No sponsors were visible in the recent feed. At an estimated rate of $40 to $200 per host-read episode, a sponsor could reach a focused college sports audience. The show suits regional sports brands and fan-oriented products seeking a credible, news-led context.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Canzano and Wilner can edit or remove this page at any time.

Questions about Canzano and Wilner

How much does Canzano and Wilner charge for a podcast sponsorship?

Estimated rates for a host-read mid-roll are about $40 to $200 per episode, based on estimated downloads of 2,000 to 8,000 per episode. Exact pricing should be confirmed with the show.

What is Canzano and Wilner about?

Canzano and Wilner is a college sports podcast covering Pac-12, Big Ten, Big 12, ACC and Mountain West football with sourced reporting and weekly analysis.

How do I contact Canzano and Wilner about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

Similar creators

Podcast and other creators in college football, ranked by score.

CreatorNichesEst. downloadsMedian viewsRateScore
american footballsports news15k–$90–62079
college footballmississippi state15k–$90–62079
college footballmiami hurricanes50k–$360–200078
sportsnfl125k–$1260–450075
UCLA LAFB@uclalafb · US
ucla footballcollege football2.9k3.9k$150–25075
college footballohio state5k–$40–20075