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Cape Town Tourism (@capetowntourism), a South African destination marketing organisation in Cape Town, South Africa, publishes short city guides, local community features and creator-led travel content. The channel has about 5,600 subscribers and a median of 329 views per video, uploading roughly once a week. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book CapeTownTourism

Official Cape Town destination channel with a reach to local and international travel audiences

  • About 5,600 subscribers and 2.24 million total views across 438 videos
  • Median of 329 views per video, with top recent videos above 1,000 views
  • Uploads about 50 videos a year, with 28 in the last 90 days
Best forhotel and resort bookingstour operator and experience promotiontravel gear and airline campaigns
Watch forMedian views are low, and the channel is an official tourism body, so it may decline paid product placements.

Brand fit report

Content

Topics, IAB taxonomy
Travel70%
Food & Drink15%
Arts & Entertainment15%
Formats
short city guides, creator travel vlogs, community feature series
Tone
upbeat, informative
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 90 seconds

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement2.4%
Likes and comments per view on recent videos
Audience asks aboutwhere to eat and stay in Cape Townhow to plan a short trip to Cape Town or nearby townswhat entry requirements or customs forms apply to South Africa
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
60%women
40%men
Countries
South Africa55%
🇬🇧 United Kingdom15%
🇺🇸 United States10%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Channel content is destination marketing and local community features with no flagged themes in recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube5.6k32928
X–––

Benchmark score: 36 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers7 / 50
Activity Uploads in the last 90 days28 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 8 days ago.

Cape Town Tourism is an award-winning, internationally recognised Destination Marketing Organisation, showcasing the Mother City on a global stage. Follow us on socials: IG: www.instagram.com/lovecapetown Facebook: www.facebook.com/CapeTown.Travel X: https://twitter.com/lovecapetown TikTok: www.tiktok.com/@love_capetown Threads: www.threads.net/@lovecapetown Pinterest: https://za.pinterest.com/CapeTownTourism1/
CapeTownTourism's own profile description on YouTube

Are you CapeTownTourism? Claim or remove this profile.

About CapeTownTourism

Cape Town Tourism is the official destination marketing organisation for Cape Town, South Africa, and its YouTube channel @capetowntourism publishes short city guides, neighbourhood features and creator-led travel videos. Most videos run under 90 seconds and cover food, heritage sites, wildlife and local communities, with a series called My Cape Town highlighting different neighbourhoods. The channel appears to draw a mix of South African and international travel viewers, though audience breakdowns are estimates.

The organisation has a close link to brand partnerships of its own, such as a creator search for UK creators, and its content features local businesses, tours and attractions. Recent uploads have been steady, with about one video a week over the last year. The median view count is 329, so reach is modest on this channel.

Brands in tourism, hospitality, travel services and airlines can book a sponsored segment at roughly $150 to $250 per video, which works out to a CPM of $20 to $35 per 1,000 median views. Paid ads usually run at $10 to $30 CPM, so this is a premium rate for a niche destination audience.

Written from CapeTownTourism's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. CapeTownTourism can edit or remove this page at any time.

Questions about CapeTownTourism

How much does Cape Town Tourism charge for a sponsored video?

Based on the channel's median of 329 views and its short-form mix, a sponsored video is estimated at $150 to $250. That works out to a CPM of $20 to $35 per 1,000 views. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

What does Cape Town Tourism post about on YouTube?

The channel posts short city guides, food and café features, heritage and wildlife spots, and the My Cape Town series on local neighbourhoods. Videos run about one minute, and the channel mixes official tourism content with creator-led travel episodes.

How do I contact Cape Town Tourism for a brand deal?

Contact details for Cape Town Tourism unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, so check the profile for that option before reaching out.

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