Starbooked

Cass And Home

@cass-and-home · US · EN

Cass And Home (@cass-and-home) is a US home decor and stay-at-home mom channel with about 28,100 subscribers and a median of roughly 6,000 views per video. It uploads about 11 videos per quarter, and sponsorships are roughly 40 percent of recent content. Sponsored integrations are typically priced at $150 to $250 per video, with the channel's long-form views driving rates.

Why brands book Cass

Home decor audience with consistent seasonal decorating videos and strong views

  • Median of about 6,000 views and a 90th percentile near 15,000 views per video
  • Seasonal decorate-with-me videos reach up to 33,000 views
  • Sponsored content already runs at about 40 percent of recent uploads
Best forhome decor and furniture brandsbedding and kitchenware launches
Watch forViews are heavily concentrated in seasonal series, so off-season integrations may perform lower.

Brand fit report

Content

Topics, IAB taxonomy
Home & Garden75%
Family & Relationships25%
Formats
decorate with me, home decor haul, vlog
Tone
cozy, candid
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
15 to 30 minutes

Audience

Commercial intent60/100
Comments asking for links, prices or where to buy
Sentiment80/100
Positive share of 50 comments
Engagement9.2%
Likes and comments per view on recent videos
Audience asks aboutwhere to buy the decor pieceshow to style a room for fallwhich products or brands are in the haul
Age
15%18-24
50%25-34
25%35-44
10%45+
Gender
90%women
10%men
Countries
🇺🇸 United States80%
LanguagesEnglish 100%

Commercial

40%of the last 50 videos were sponsored
Ad readseparate sponsor segment
Brands seen
None yet
Categories promoted
home decor, home goods retail, bedding, kitchenware, vitamins and supplements, furniture, gift experiences
Affiliate links
Yes

The video 'Monday, Tuesday, MOMday Unfiltered SAHM Life | Laundry Chaos, Outgrown Clothes & Sourdough Focaccia' and several others carry sponsorship disclosures, and the description of 'Nursery to Toddler Room Makeover' includes a mattress retailer link with a discount code.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is home decor and family life with no flagged material in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube28k6k11

Benchmark score: 43 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers27 / 50
Activity Uploads in the last 90 days11 / 30
Reach Followers on the main platform6 / 20

Recent videos

Last three uploads, latest 7 days ago.

Hi friends! My name is Cass I am a 26 year old stay at home wife and future first time mom On my channel I share videos about home making, home decor haul, seasonal home decorating, decorate with me, and about my journey to being a first time mom. I married my middle school sweetheart and love sharing a little glimpse into our relationship every once in a while. For biz inquiries: cassandhome@honestinfluence.io
Cass And Home's own profile description on YouTube

Are you Cass And Home? Claim or remove this profile.

About Cass And Home

Cass And Home is a US channel run by Cass, a stay-at-home mom who shares home decor hauls, seasonal decorate-with-me videos, and family vlogs. The channel has about 28,100 subscribers and 436 videos. Most long-form uploads run roughly 15 to 30 minutes, with a median of about 6,000 views per video.

Viewers are most likely adult women who are decorating or refreshing their homes, based on the content and titles. This audience profile is an estimate and not verified data. The channel frequently features home goods retailers, bedding, and kitchenware, and sponsorship makes up about 40 percent of recent uploads.

Brands in home decor, bedding, and household categories should consider this channel. Sponsored integrations are typically $150 to $250 per video, which works out to a CPM of roughly $25 to $40 per 1,000 median views, compared with $10 to $30 CPM for typical paid ads.

Written from Cass And Home's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Cass And Home can edit or remove this page at any time.

Questions about Cass

How much does Cass And Home charge for a sponsored video?

Cass And Home typically charges between $150 and $250 per sponsored video, based on the channel's median views. Rates are estimates derived from view counts, and the final price depends on the scope of the integration and the creator's availability.

What does Cass And Home post about on YouTube?

Cass And Home posts decorate-with-me videos, home decor hauls, and vlogs about life as a stay-at-home mom. Seasonal home refreshes are a recurring theme, along with bedroom, kitchen, and living room makeovers.

How do I contact Cass And Home for a brand deal?

The creator lists a business email for inquiries in the channel description. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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