Casual Ecommerce
Jake Alexander (@casualecommerce) is a US-based creator who makes Shopify and ecommerce tutorials on YouTube. The channel has about 84,600 subscribers, a median of roughly 3,400 views per video, and uploads about once a month. Estimated rate: $100 to $150 per sponsored video, with a distinctive focus on step-by-step Shopify app setup.
Reach Shopify store owners while they are actively configuring their stores
- Median of roughly 3,400 views per video across 30 recent uploads
- About 84,600 subscribers in the ecommerce tutorial niche
- Recent videos carry affiliate and sponsor links in descriptions
Brand fit report
Content
- Formats
- step-by-step screen tutorials, app walkthroughs, theme reviews
- Tone
- instructional, direct
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- 5 to 25 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- ecommerce apps, ecommerce platforms, analytics tools, marketing software
- Affiliate links
- Yes
Recent video descriptions include affiliate links such as 'Check out EZ Preorder & Restock Alerts' in 'How To Setup Notify Me When Back In Stock Notifications In Shopify'.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Tutorials on checkout settings and fraud blocking, with no concerning content in titles or descriptions.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 85k | 3.4k | 1 |
Benchmark score: 23 / 100
Public rule, same for everyone. How it works.
Recent videos
▶The EASIEST Shopify Wholesale Setup You'll Ever See | Shopif · 743 views
▶How To Start An Affiliate Program For Your Shopify Store - C · 1.4k views
▶Shopify Post Purchase Upsell Tutorial - INSTANTLY Setup AUTO · 1.8k viewsLast three uploads, latest 50 days ago.
I'm Jake Alexander, I've been selling products and marketing online since 2013. This channel consists primarily of ecommerce & internet marketing tutorials. Business email: hi@casualecommerce.com
About Casual Ecommerce
Casual Ecommerce is a YouTube channel run by Jake Alexander, who has sold products and marketed online since 2013. The channel publishes step-by-step tutorials on Shopify setup, checkout customization, bundles, taxes, analytics and store apps, usually in videos of 5 to 25 minutes. Viewers are most likely small store owners and ecommerce operators in English-speaking markets, though these audience figures are estimates.
Recent uploads hold a median of about 3,400 views and an engagement rate near 1.2 percent. The channel posts roughly once a month and has included affiliate links in descriptions for ecommerce apps. Sponsored work appears in a small share of videos.
A sponsored integration is estimated at $100 to $150 per video, which works out to a CPM of roughly $20 to $35 per 1,000 views, compared with the $10 to $30 CPM typical of paid ads. Brands selling Shopify apps, ecommerce tools or merchant software should consider this channel.
Written from Casual Ecommerce's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Casual Ecommerce can edit or remove this page at any time.
Questions about Casual
How much does Jake Alexander charge for a sponsored video?
Estimated sponsored integrations for Casual Ecommerce range from $100 to $150 per video, based on a median of about 3,400 views per long-form video. This works out to a CPM of $20 to $35 per 1,000 views. Rates are estimates from public channel data and are not confirmed by the creator.
What does Jake Alexander post about on YouTube?
Jake Alexander posts tutorials on Shopify and ecommerce operations, including setting up wholesale, bundles, checkout rules, taxes, Google Analytics and SMS marketing. Most videos run 5 to 25 minutes and are screen-based walkthroughs. The channel also reviews Shopify themes.
How do I contact Jake Alexander for a brand deal?
Contact details unlock on Starbooked for $0.80. The channel description lists a business email for brand inquiries. Boosted creators can be booked through Starbooked directly.
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