Starbooked

Catching Up to FI

Hosted by Bill Yount, Jackie Cummings Koski

Catching Up to FI, hosted by Bill Yount and Jackie Cummings Koski, covers money, mindset and life for late starters pursuing financial independence. The show has 243 episodes released about every four days, with a median runtime near 64 minutes. Estimated downloads are 3,000 to 8,000 per episode, implying a rate of $60 to $200 per mid-roll read.

Why brands sponsor Catching Up to FI

Engaged late-starter audience planning early retirement, with 377 Apple ratings averaging 4.7

  • Apple Podcasts shows 377 ratings averaging 4.7 stars, with most ratings at the top score
  • Twice-weekly-ish cadence of roughly every four days keeps the feed active across 243 episodes
  • Guest-driven format with CPAs, planners and authors gives sponsors credible, topical context
Best forfinancial planning and robo-advisorsretirement accounts, insurance and annuities
Watch forDownload estimates are inferred from ratings and may run lower for a show this recent.

Brand fit report

Content

Topics, IAB taxonomy
Personal Finance45%
Investing25%
Retirement20%
Careers10%
Formats
interview, co-hosted discussion, crossover episode
Tone
practical, encouraging
Language
English
Production
Clean, edited audio
Typical length
55 to 85 minutes

Audience

Commercial intent30/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode3k–8k
Estimated, confidence 60%: 377 Apple ratings suggests the 2,000 to 8,000 band, nudged up one band for the show's under-three-year age, with a mid-tier Libsyn host and a popularity bucket of 9.
Audience asks aboutHow can I retire early if I started saving late?How do health insurance and retirement account withdrawals work before age 65?Which investment strategy fits a long-term buy-and-hold plan?
Age
5%18-24
20%25-34
30%35-44
45%45+
Gender
40%women
60%men
Countries
🇺🇸 United States85%
🇨🇦 Canada5%
🇬🇧 United Kingdom3%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; funding_links is empty and the recent titles name guests and crossover shows only.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover retirement accounts, insurance and investing with no explicit flag; the feed is marked non-explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 38 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks6 / 20

Recent episodes

Last six episodes from the show's feed, latest 8 days ago, a new one about every 4 days.

A mindset, money, and life podcast for late starters catching up to Financial Independence.
Catching Up to FI's own show description from the podcast feed

Do you make Catching Up to FI? Claim or remove this page.

About Catching Up to FI

Catching Up to FI is a personal finance podcast hosted by Bill Yount and Jackie Cummings Koski for people who started saving late and want to pursue financial independence. The show mixes co-hosted discussion with interviews and crossover episodes, covering retirement accounts, health insurance, investing and career decisions. Per the show's RSS feed and website, it has released 243 episodes since February 2023, roughly one every four days, with a median runtime near 64 minutes.

Apple Podcasts lists 377 ratings averaging 4.7 stars. Based on those ratings and the show's age, Starbooked estimates 3,000 to 8,000 downloads per episode; this is an estimate, not a published figure. The audience appears skewed toward listeners aged 35 and older and based mainly in the United States, also an estimate. No sponsors were visible in the feed.

A host-read mid-roll at the estimated audience would range from roughly $60 to $200 per episode. The show suits financial planning, investing platforms and retirement products, where the audience is actively planning its next decade of money decisions.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Catching Up to FI can edit or remove this page at any time.

Questions about Catching Up to FI

How much does Catching Up to FI charge for a podcast sponsorship?

Starbooked estimates a host-read mid-roll at roughly $60 to $200 per episode, based on an estimated 3,000 to 8,000 downloads. Final pricing depends on placement and the show's own terms.

What is Catching Up to FI about?

It is a money and mindset podcast for late starters pursuing financial independence, hosted by Bill Yount and Jackie Cummings Koski. Episodes cover retirement, insurance, investing and interviews with financial professionals.

How do I contact Catching Up to FI about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked directly.

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