Starbooked

CBR (@cbrnl) is the Dutch driving exam organization's official channel in the Netherlands. It posts mostly Shorts about theory and practical exams, driver safety and licensing for about 17,500 subscribers, with median views near 1,000. It uploads about twice a month. Estimated sponsored rate is $150 to $250 per video. One exam explainer passed 40,000 views.

Why brands book CBR

Dutch driving exam channel reaching young learner drivers in Shorts

  • 70% of uploads are Shorts, with a median of about 1,000 views and a 42,636-view exam explainer.
  • About 20 uploads in the past year, a steady twice-monthly pace.
  • Audience is learner drivers in the Netherlands, estimated, making it relevant to driving-adjacent products.
Best fordriving schools and learner appsroad safety campaigns
Watch forAn official exam body; brand deals are unlikely and any collaboration would need institutional approval.

Brand fit report

Content

Topics, IAB taxonomy
Automotive50%
Education35%
Law, Gov't & Politics15%
Formats
vertical Shorts, exam explainers, campaign clips
Tone
informative, friendly
Language
Dutch
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement0.1%
Likes and comments per view on recent videos
Audience asks abouthow the driving exam worksexam waiting times and bookingfinding a driving school
Age
45%18-24
25%25-34
15%35-44
15%45+
Gender
48%women
52%men
Countries
Netherlands90%
🇧🇪 Belgium6%
🇩🇪 Germany1%
LanguagesDutch 95%English 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; content is the organization's own public information, such as 'Ken jij de rijschoolzoeker al?'.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Road safety and exam content; 'Hoe werkt een drugscontrole van de politie?' explains a police check and is informational.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube18k9975

Benchmark score: 16 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers7 / 50
Activity Uploads in the last 90 days5 / 30
Reach Followers on the main platform4 / 20

Recent videos

Last three uploads, latest 1 days ago.

Welkom op het YouTube kanaal van het CBR. Hier vind je allerlei video’s over het CBR. Handige instructievideo’s, praktische informatie, leuke acties, animaties rondom het oriënteren, halen, behouden van je examens: auto, bromfiets, vracht, recreatievaart en nog veel meer. Wil je je beter voorbereiden op praktijkexamen? Bekijk de video van onze verschillende rij-examen. Ook zij geven tips hoe je je het best kan voorbereiden op het examen. Naast deze voorbereidende video’s vind je hier ook handige informatieve video’s zoals “Hoe schrijf je je eigenlijk in voor je examen”? We proberen de meestge
CBR's own profile description on YouTube

Are you CBR? Claim or remove this profile.

About CBR

CBR (@cbrnl) is the official YouTube channel of the Dutch driving exam organization in the Netherlands. It publishes mostly vertical Shorts and short explainers on theory exams, practical exams for car, scooter and truck, road safety tips and its driving school finder. The channel has about 17,500 subscribers and 118 videos, and uploads about twice a month.

Audience figures here are estimates. Viewers are most likely Dutch learner drivers, mainly young adults, plus parents and instructors. The median video reaches about 1,000 views, and the best recent explainer passed 40,000.

No sponsorships were found, and as an institutional channel it may not accept commercial integrations. A sponsored integration is estimated at $150 to $250 per video, the minimum, giving an effective CPM of about $150 to $250 against the $10 to $30 typical for paid ads. Any partnership would suit driving-related brands or road safety campaigns, subject to the organization's approval.

Written from CBR's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. CBR can edit or remove this page at any time.

Questions about CBR

How much does CBR charge for a sponsored video?

Starbooked estimates $150 to $250 per sponsored video, the minimum range, based on a median of about 1,000 views. As an official exam body, it may not accept paid integrations.

What does CBR post about on YouTube?

CBR posts short Dutch-language videos about theory and practical driving exams, road safety tips, the driving school finder and licensing information. About 70% of its recent uploads are Shorts.

How do I contact CBR for a brand deal?

Contact details unlock on Starbooked for $0.80. The channel lists a newsroom email for questions. Boosted creators can be booked through Starbooked directly.