Starbooked

Canadian Heritage

@cdnheritage · CA · EN

Canadian Heritage (@cdnheritage) is the official YouTube channel of the Government of Canada department in Ottawa, Ontario, Canada. It posts national holiday messages, Canada Day ceremony performances, and civic event promotions. The channel has about 11,600 subscribers and a median of 430 views per video, uploading roughly once a week in bursts. It does not accept paid brand work, so rates are not applicable.

Why brands book Canadian

Official Government of Canada channel reaching national holiday and civic event audiences

  • About 11,600 subscribers and 6.8 million lifetime views across 582 videos
  • Median video draws 430 views, with the Canada Day noon ceremony performances reaching up to 177,073 views
  • Channel does not accept sponsorships, so it is not available for paid brand deals on Starbooked
Best forpublic information campaignsnot available for brand sponsorships
Watch forGovernment channel with no paid integrations; brand partnerships are not offered.

Brand fit report

Content

Topics, IAB taxonomy
Government55%
Arts & Entertainment30%
Holidays15%
Formats
short vertical clips, event recordings, holiday greetings
Tone
official, celebratory
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds, with occasional long ceremony recordings

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement0.0%
Likes and comments per view on recent videos
Audience asks aboutwhen Canada Day events take placehow to access government programs such as the Canada Strong Passwho the performers at national ceremonies are
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
50%women
50%men
Countries
🇨🇦 Canada90%
🇺🇸 United States5%
Other5%
LanguagesEnglish 60%French 40%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; a May 2026 post credits Giant Tiger as a Canada Day sponsor in a government announcement, which is not a paid integration with the channel.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Content is official government messaging, including a Canada Day noon ceremony and multiculturalism and Indigenous peoples' day posts; political content is institutional rather than partisan.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube12k4301

Benchmark score: 8 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers5 / 50
Activity Uploads in the last 90 days1 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest 37 days ago.

Canadian Heritage is responsible for national policies and programs that promote Canadian content, foster cultural participation, active citizenship and participation in Canada's civic life, and strengthen connections among Canadians. We also invite Canadians to experience Canada’s Capital Region. Find out more about the annual activities planned for Winterlude, Canada Day, Christmas Lights Across Canada and the Sound and Light Show on Parliament Hill (Northern Lights), as well as special events taking place for the 150th anniversary of Confederation. If you have questions about Canadian Heri
Canadian Heritage's own profile description on YouTube

Are you Canadian Heritage? Claim or remove this profile.

About Canadian Heritage

Canadian Heritage (@cdnheritage) is the official YouTube channel of the Government of Canada department responsible for national culture, heritage and civic participation programs. Based in Ottawa, it posts short clips, holiday greetings and recordings of national ceremonies such as the Canada Day noon ceremony, which reached up to 177,073 views on a single performance.

Uploads arrive in bursts, typically around national holidays and government program launches. Most videos run under a minute and are bilingual in English and French. Audience estimates suggest viewers are mostly Canadian adults interested in civic events and national celebrations; these figures are estimates, not platform-reported data.

The channel does not accept paid brand integrations, and a government announcement mentioning Giant Tiger as a Canada Day sponsor is not a sponsored placement. It is not a fit for brand deals on Starbooked, though its event content is a public reference for Canadian national holiday coverage.

Written from Canadian Heritage's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Canadian Heritage can edit or remove this page at any time.

Questions about Canadian

How much does Canadian Heritage charge for a sponsored video?

Canadian Heritage does not offer sponsored videos. It is an official Government of Canada channel, and it does not accept paid brand integrations on YouTube, so no rate applies.

What does Canadian Heritage post about on YouTube?

The channel posts holiday greetings, recordings of national ceremonies such as the Canada Day noon performances, and short promotional clips about civic events, heritage programs and national observances. Most videos are under a minute and in English or French.

How do I contact Canadian Heritage for a brand deal?

Canadian Heritage does not take brand deals. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked, but this channel is not available for sponsorship.

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