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CEJ at IBA (@cejatiba) is a Pakistani journalism education channel run by the Centre for Excellence in Journalism at IBA Karachi. It has about 1,400 subscribers and a median of 82 views per video, posting roughly 8 videos a year. Sponsored work is not seen; the channel carries no paid integrations, so the rate range is not applicable.

Why brands book CEJ

Educational journalism channel for Pakistani media audiences, with no sponsor history

  • Median of 82 views per video, with a 90th percentile near 233 views across 154 uploads
  • Roughly 1,400 subscribers and a like rate of 2.7 percent, showing a small but engaged base
  • Zero sponsored videos in the last 50 uploads, so the channel is untested for brand integrations
Best formedia training and education brandsNGO or civic awareness campaigns
Watch forVery low view counts make paid sponsorship poor value; the audience is niche and small.

Brand fit report

Content

Topics, IAB taxonomy
Education55%
News & Politics35%
Documentary10%
Formats
panel discussions, keynote talks, student documentaries
Tone
informative, serious
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
3 to 30 minutes, with some full-length events over an hour

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment70/100
Positive share of 50 comments
Engagement2.9%
Likes and comments per view on recent videos
Audience asks abouthow to fact-check contenthow press freedom is affected in Pakistanhow to report on sensitive topics such as gender-based violence
Age
35%18-24
40%25-34
15%35-44
10%45+
Gender
50%women
50%men
Countries
Pakistan85%
Sri Lanka5%
Other10%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicsmedium

Family friendly
Content covers gender-based violence and the murder of journalist Shan Dahar, as in 'TRUTH DENIED: How Pakistani Authorities Built an Unsolvable Case', so the subject matter is sensitive although the tone is factual.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.4k826

Benchmark score: 13 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers7 / 50
Activity Uploads in the last 90 days6 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 8 days ago.

Centre for Excellence in Journalism is a collaborative effort of IBA, Northwestern’s Medill School of Journalism and ICFJ for Pakistani journalists. You can follow us on Twitter: CEJatIBA | E-mail: cej@iba.edu.pk
CEJ at IBA's own profile description on YouTube

Are you CEJ at IBA? Claim or remove this profile.

About CEJ at IBA

CEJ at IBA is a YouTube channel run by the Centre for Excellence in Journalism, a collaboration between IBA, Northwestern's Medill School of Journalism and ICFJ for Pakistani journalists. It posts panel discussions, keynote speeches, training recordings and student documentaries, usually focused on press freedom, fact-checking and the state of media in Pakistan. Upload pace is slow, about eight videos in the past year.

The audience is likely made up of Pakistani students, journalists and media professionals, though this is an estimate based on the subject matter, not measured demographics. Views are small, with a median of 82 per video, so reach is limited to a specialist group.

The channel has no sponsorship history in its recent uploads. Based on the rate rule, a sponsored video would cost about $150 to $250, which is roughly $20 to $35 CPM against median views. That is well above the $10 typical for paid ads, so brands should book this channel only for education or civic goals.

Written from CEJ at IBA's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. CEJ at IBA can edit or remove this page at any time.

Questions about CEJ

How much does CEJ at IBA charge for a sponsored video?

Based on the channel's median of 82 views, a sponsored video would cost about $150 to $250, the minimum floor. That works out to a CPM of $20 to $35, above typical paid ad rates of $10 to $30. Contact details unlock on Starbooked for $0.80.

What does CEJ at IBA post about on YouTube?

The channel posts journalism training content, including panel discussions, keynote talks by working journalists and student documentaries. Common subjects are press freedom, fact-checking, media law and reporting on gender-based violence in Pakistan.

How do I contact CEJ at IBA for a brand deal?

The creator's contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, and this channel's unboosted status means you would reach out via the unlocked contact.

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