Centre for Risk Analysis
Centre for Risk Analysis (CRA), a South African political and economic risk think tank, publishes long-form analysis on South African politics, economy and geopolitics through its YouTube channel. The channel has about 47,400 subscribers and a median of roughly 3,900 views per video, with about 32 uploads in the last 90 days. Sponsored integration rates run about $700 to $1,100 per video.
Reach South African business and policy decision-makers through political risk analysis
- Median of about 3,945 views per video, with a p90 near 13,900 views
- Roughly 32 uploads in 90 days keeps sponsor placements current
- Engagement rate of about 1.8 percent on a politically engaged audience
Brand fit report
Content
- Formats
- talking-head analysis, interview and panel discussion, webinar recording
- Tone
- analytical, sober
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 4 to 6 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- Yes
No sponsorship disclosures found in the last 50 videos; channel descriptions link to paid client subscription and free trial pages.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recurring coverage of mass shootings and violent crime, for example '60 murders a day - South Africa's reality', and of conflict in Ethiopia and Ukraine, but the tone is factual.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 50 / 100
Public rule, same for everyone. How it works.
Recent videos
▶ConCourt puts the ANC back on the ballot, with consequences · 19k views
▶The man holding the MK Party together is in hospital · 6k views
▶Is Mbeki's BEE warning warranted? · 14k viewsLast three uploads, latest 3 days ago.
The Centre For Risk Analysis (CRA) is a South African think tank with a global perspective. The CRA specialises in helping organisations and individuals to understand the current political and economic environment, and the trends to come. CRA clients gain access to a range of research products, online briefings, and political risk advisory services as part of their ongoing subscription. Understand. Prepare. Prosper. 🔑 SIGN-UP for a 30-day free trial to access the CRA's exclusive client content: https://cra-sa.com/free-trial 🌍 VISIT the CRA website: https://cra-sa.com 💼 FOLLOW the CRA o
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About Centre for Risk Analysis
Centre for Risk Analysis (CRA) is a South African political and economic risk think tank whose YouTube channel publishes short analytical videos, most often between four and six minutes long, on South African politics, the economy, and global developments that affect the country. Videos are presented on camera by executive director Chris Hattingh and research staff, and many cover ANC succession, labour data, and monetary policy. Upload pace is high, with about 32 videos in the last 90 days.
The audience is estimated to be mostly South African, with professionals, investors, and policy-watchers making up much of the viewership. The channel's roughly 47,400 subscribers and median views of about 3,900 are a modest base, though a few political videos exceed 10,000 views. Demographic figures here are estimates from channel data, not verified statistics.
Brands in finance, professional services, and executive education should consider the channel. Sponsored integrations are estimated at $700 to $1,100 per video, a CPM of $20 to $35, compared with typical paid-ad CPMs of $10 to $30.
Written from Centre for Risk Analysis's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Centre for Risk Analysis can edit or remove this page at any time.
Questions about Centre
How much does Centre for Risk Analysis charge for a sponsored video?
Based on a median of about 3,945 views and long-form pricing, a sponsored integration is estimated at $700 to $1,100 per video. That works out to a CPM of $20 to $35, which is higher than typical paid-ad CPMs of $10 to $30. Rates are estimates, not a published price list.
What does Centre for Risk Analysis post about on YouTube?
The channel posts short analytical videos on South African politics, ANC developments, economic data such as unemployment and GDP, monetary policy, and geopolitical risk. Most videos are presented by executive director Chris Hattingh, according to the channel's recent uploads.
How do I contact Centre for Risk Analysis for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the profile for availability before reaching out.
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