Starbooked

Centrum ANZ (@centrumanz7405) is the Australian and New Zealand channel of the Centrum multivitamin brand, based in Australia. It publishes short 15-second advertising spots for Centrum 50+ products, with about 2,560 subscribers and a median of roughly 318,000 views per video. It posts about seven videos a year, and rates run $4 to $8 per 1,000 median views for Shorts.

Why brands book Centrum

Brand-owned health channel with 318K median views per video

  • Median of 318,242 views per video, with a 90th percentile near 3.7 million
  • Shorts share of 100 percent, so Shorts-rate pricing applies
  • Fourteen uploads in the dataset, all in the Centrum 50+ health category
Best forsupplement brand awarenessover 50s health campaigns
Watch forThis is the brand's own channel for its own product, so it is unlikely to take third-party briefs. Confirm with the brand first.

Brand fit report

Content

Topics, IAB taxonomy
Health100%
Formats
15-second product ads, vertical short-form spots, 16x9 video ads
Tone
informative, clinical
Language
English
On camera
No, voiceover and b-roll
Production
Studio quality
Typical length
under 20 seconds

Audience

Commercial intent70/100
Comments asking for links, prices or where to buy
Sentiment50/100
Positive share of 14 comments
Engagement0.0%
Likes and comments per view on recent videos
Audience asks aboutwhich Centrum product suits men or women over 50what vitamins support cognition and bone healthhow to take a daily multivitamin
Age
5%18-24
10%25-34
20%35-44
65%45+
Gender
50%women
50%men
Countries
🇦🇺 Australia75%
New Zealand20%
Other5%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
Centrum
Categories promoted
multivitamins, dietary supplements
Affiliate links
No

The channel is the brand's own advertising channel, with videos such as 'Centrum for Women 50+ | Tailored for Women 50+', so it is not a creator sponsorship.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is brand advertising for multivitamins with no flagged themes in the titles or descriptions.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube2.6k318k0

Benchmark score: 51 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 109 days ago.

For advice regarding your personal health, consult your healthcare professional. For product enquiries or to report your experience with our product, please contact us: Australia Email - mystory.au@haleon.com Phone Number - 1800 028 533. New Zealand Email - mystory.nz@haleon.com Phone Number - 0800 540 144
Centrum ANZ's own profile description on YouTube

Are you Centrum ANZ? Claim or remove this profile.

About Centrum ANZ

Centrum ANZ is the Australian and New Zealand channel for the Centrum multivitamin brand. It publishes short 15-second advertising spots for Centrum 50+ products, including versions tailored for men and for women. Uploads are sparse, with seven videos in the past year, and the channel is almost entirely vertical Shorts and 16x9 ad cuts.

The audience is estimated to be mostly adults over 45 in Australia and New Zealand, with an even split between men and women. Viewers are likely checking which product suits them and what benefits it offers. The channel is brand-owned rather than a creator channel, so the content is product-led with no personal creator voice.

Brands in health or supplements may wish to compare this channel's reach with creator options. Per-video sponsorship on comparable channels is priced at $4 to $8 per 1,000 median views for Shorts, which is about $1,270 to $2,540 at this channel's median. That equates to a CPM of $4 to $8, compared with typical paid-ad CPM of $10 to $30. Creators who share a demographic fit with this brand are best matched through Starbooked.

Written from Centrum ANZ's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Centrum ANZ can edit or remove this page at any time.

Questions about Centrum

How much does Centrum ANZ charge for a sponsored video?

Based on the rate rule for Shorts-heavy channels, sponsored integrations would be roughly $4 to $8 per 1,000 median views, or about $1,270 to $2,540 per video at this channel's 318,000 median views. This is an estimate and is not a published rate card.

What does Centrum ANZ post about on YouTube?

Centrum ANZ posts short advertising videos for Centrum multivitamins aimed at adults over 50 in Australia and New Zealand. Titles cover men's and women's Centrum 50+ products and the health benefits of cognition and bone support.

How do I contact Centrum ANZ for a brand deal?

The channel lists email contacts for Australia and New Zealand in its description. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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