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楽しい本と書店員📖小説ご紹介 / TOKYO BOOKSTORE GIRLS TUBE

@chapters.bookstore · JP · JA

Chapters Bookstore (@chapters.bookstore), run by Tokyo-based booksellers Morimoto Moeno and Nanami, is a Japanese YouTube channel with about 99,000 subscribers and a median of roughly 21,000 views per long-form video. Two booksellers post book reviews, bookstore vlogs and radio-style talks about novels and essays, about nine uploads per quarter. Brand work runs about $20 to $35 per 1,000 median views, or $415 to $730 per video.

Why brands book 楽しい本と書店員📖小説ご紹介

Japanese book lovers who buy the novels they recommend

  • About 99,000 subscribers and 21,000 median views per long-form video
  • Nine uploads in the last 90 days keep recommendations current
  • Median view rate near 0.5 percent of subscribers, with like rate of 0.43 percent
Best forpublisher bunko campaignsstationery and reading-lifestyle goodsbook subscription and bookstore promotions
Watch forAudience is almost entirely Japanese; Shorts performance is modest and most views come from long-form.

Brand fit report

Content

Topics, IAB taxonomy
Books & Literature70%
Lifestyle20%
Travel10%
Formats
book review, vlog, radio talk, book haul
Tone
warm, conversational
Language
Japanese
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
15 to 35 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Engagement0.5%
Likes and comments per view on recent videos
Audience asks aboutwhich novel to read nexthow to get back into readingwhich bunko editions are worth buying
Age
15%18-24
45%25-34
30%35-44
10%45+
Gender
75%women
25%men
Countries
🇯🇵 Japan92%
🇫🇷 France2%
🇺🇸 United States1%
LanguagesJapanese 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
book subscription service (own business), publisher bunko fairs
Affiliate links
Yes

Recent video descriptions promote the channel's own Chapters book subscription service and link Amazon affiliate URLs, but no third-party sponsorship disclosures were found in the last 30 videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is book reviews and bookstore life; the one heavy topic, a review of Camus's The Stranger, is literary, not graphic.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube99k21k9
Instagram–––

Benchmark score: 55 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers26 / 50
Activity Uploads in the last 90 days9 / 30
Reach Followers on the main platform20 / 20

Recent videos

Last three uploads, latest 1 days ago.

現役書店員2人の小説紹介!読みやすい本・面白い本だけを厳選し「久々に手に取る1冊目にぴったりな作品」をテーマに、二人の日常や好きなもの・ことを織り交ぜ更新。 恋する書店・チャプターズ our official website▷https://chapters.jp/top お仕事ご依頼はこちらまで for business inquiry💌▷pr@missionromantic.com 📚 Book recommendations from two booksellers. We share only the novels we truly love—engaging, easy-to-read books perfect for getting back into reading. Plus a little bookstore life, cafés, Paris, and all things bookish. ☕✨ ◎自己紹介 🙋‍♀️チャプターズ書店主(森本 萌乃) ▷1990年、東京生まれ。大企業を辞め借金1000万円で会社を創業、2020年にチャプターズをスタート。旅先での読書を何より愛する。フランスとの2拠点生活を模索中🌏🇫🇷 ▷マイベストブックス📚 ①アルケミスト / パウロ・コエーリョ 著 ②スロウハイツの神様 / 辻村深月 著 ③月と六ペンス / サマ
楽しい本と書店員📖小説ご紹介 / TOKYO BOOKSTORE GIRLS TUBE's own profile description on YouTube

Are you 楽しい本と書店員📖小説ご紹介 / TOKYO BOOKSTORE GIRLS TUBE? Claim or remove this profile.

About 楽しい本と書店員📖小説ご紹介 / TOKYO BOOKSTORE GIRLS TUBE

Chapters Bookstore, the YouTube channel @chapters.bookstore, is run by two Tokyo booksellers who review novels and essays in Japanese. The videos mix book reviews, bookstore visits, reading vlogs and radio-style talks, and most long-form uploads run 15 to 35 minutes. The channel has about 99,000 subscribers and posts roughly nine videos per quarter.

According to the channel's description and its website, the team behind it runs the Chapters subscription bookstore, which sends a curated book each month and matches readers who chose the same title. The audience is estimated to be mostly Japanese women in their twenties to thirties who read fiction and want book suggestions. Viewers appear to be engaged book lovers rather than casual browsers, though this is an estimate from the content.

Brand work is priced at roughly $20 to $35 per 1,000 median views, which comes to about $415 to $730 per long-form integration. That is comparable to paid-ad CPMs of $10 to $30, so the cost is higher but the audience is narrow and specific. Publishers, bookstores and lifestyle brands that want a trusted book-focused voice in Japan should book this channel.

Written from 楽しい本と書店員📖小説ご紹介 / TOKYO BOOKSTORE GIRLS TUBE's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 楽しい本と書店員📖小説ご紹介 / TOKYO BOOKSTORE GIRLS TUBE can edit or remove this page at any time.

Questions about 楽しい本と書店員📖小説ご紹介

How much does Chapters Bookstore charge for a sponsored video?

Based on the channel's median of about 21,000 views, a sponsored long-form video is estimated at $415 to $730 per video, using a rate of $20 to $35 per 1,000 views. Final pricing depends on format and usage rights and is set during negotiation.

What does Chapters Bookstore post about on YouTube?

The channel posts Japanese book reviews of novels and essays, bookstore vlogs, book hauls and radio-style talks with its two booksellers. Recent videos cover recommended bunko titles, reading slumps and bookstore visits in Tokyo and Paris.

How do I contact Chapters Bookstore for a brand deal?

A business contact email is listed in the channel description. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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