Starbooked

まかない伝 Chef's Order

@まかない伝 · JP · JA

まかない伝 Chef's Order (@まかない伝) is a Japanese documentary channel from production company Tokyo Video Center, with 47,400 subscribers. It follows young cooks cooking staff meals for Michelin-starred chefs, with weekly Shorts and long episodes. Median views are about 53,700, with around 50 uploads a year. A sponsored integration is estimated at $1,070 to $1,880. One short reached 6.9 million views.

Why brands book まかない伝

Michelin kitchen documentary channel with a weekly upload pace and open sponsorship inquiries

  • Median views are about 53,700, and one short about a supermarket steak reached 6.9 million.
  • 19 uploads in 90 days, mixing Shorts with 30-minute episodes.
  • The channel description invites sponsorship requests by email, and the wrap challenge series already carries a product.
Best forkitchen tools and food packagingwine and food productschef-led branded series
Watch forRun by a production company, so deals involve a studio and its featured restaurants rather than one creator.

Brand fit report

Content

Topics, IAB taxonomy
Food and Drink75%
Careers15%
Television10%
Formats
documentary episodes, vertical shorts, kitchen challenge clips
Tone
earnest, dramatic
Language
Japanese
On camera
Yes, talking head
Production
Studio quality
Typical length
about 1 minute for shorts, 30 to 35 minutes for episodes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Engagement1.1%
Likes and comments per view on recent videos
Audience asks aboutwhich restaurant is featuredhow the chefs make the disheshow to start a career in fine dining
Age
22%18-24
35%25-34
25%35-44
18%45+
Gender
45%women
55%men
Countries
🇯🇵 Japan92%
Other8%
LanguagesJapanese 95%English 5%

Commercial

10%of the last 50 videos were sponsored
Nativeproduct shown in use
Brands seen
Kitchenista WrapNichifutsu Shoji
Categories promoted
kitchen supplies, wine
Affiliate links
No

The 'Wrap challenge' videos feature Kitchenista wrap and credit '協力 日仏商事' in the description; the channel also invites sponsorship at makanaiden@tvc-net.com.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Kitchen documentary content; some wine content, such as the sommelier snack ranking video, mentions alcohol.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube47k54k19

Benchmark score: 78 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days19 / 30
Reach Followers on the main platform9 / 20

Recent videos

Last three uploads, latest today.

挑戦にこそ、成長がある。   “超一流の厨房”の舞台裏で 超一流シェフに若者たちがまかないで挑む。 その姿を追うドキュメンタリーチャンネル。   熱。音。沈黙。   そのすべてが、一皿に宿る。     超一流たちはジャッジの瞬間、何を伝えるのか。 料理を超えて、問われるのは“人”だ。 この番組に関する お問い合わせ・スポンサーシップのご依頼は  makanaiden@tvc-net.com  までお願いします。    番組制作/映像制作のご相談も大歓迎です。  お気軽にご相談下さい。  プロデューサー 佐藤成幸  総合演出    合津貴雄    製作・著作 東京ビデオセンター https://www.tvc-net.com
まかない伝 Chef's Order's own profile description on YouTube

Are you まかない伝 Chef's Order? Claim or remove this profile.

About まかない伝 Chef's Order

まかない伝 Chef's Order (@まかない伝) is a Japanese documentary channel produced by Tokyo Video Center. Per its description, it follows young cooks as they prepare staff meals for the chefs of Michelin-starred restaurants. It posts one-minute Shorts, full 30-minute episodes, and a recurring wrap challenge where chefs test kitchen film.

The channel has 47,400 subscribers and posted about 50 videos in the past year. Median views are about 53,700, though a few clips reached millions. Audience details on Starbooked are estimates, likely Japanese food fans and people interested in restaurant careers. The channel's own description lists an email for sponsorship and production requests.

A sponsored integration is estimated at $1,070 to $1,880 per video, which is $20 to $35 per 1,000 views against $10 to $30 for typical paid ads. It suits kitchen product, food and beverage brands that want a credible chef setting, and teams that can work with a production studio.

Written from まかない伝 Chef's Order's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. まかない伝 Chef's Order can edit or remove this page at any time.

Questions about まかない伝

How much does まかない伝 Chef's Order charge for a sponsored video?

Starbooked estimates $1,070 to $1,880 per video, from a median of about 53,700 views. That is $20 to $35 per 1,000 views. Studio rates may differ.

What does まかない伝 Chef's Order post about on YouTube?

The channel posts documentary episodes and Shorts following young cooks who make staff meals for Michelin-starred chefs, plus kitchen challenges such as the wrap challenge. Content is in Japanese and posted weekly.

How do I contact まかない伝 Chef's Order for a brand deal?

The channel description lists a producer email for sponsorship. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

Similar creators

YouTube and other creators in restaurant documentary, ranked by score.

CreatorNichesFollowersMedian viewsRateScore
japanese cookinglifestyle vlog61k22k$440–77081
おととチャンネル@おととチャンネル
fish preparationjapanese cooking14k3.5k$150–25065
ginger growingjapanese cooking5.7k1.3k$150–25060
エフピコTV@fpcotv · JP
food packagingfood trays5.9k1.1k$150–25055
wasabijapanese cooking4.5k2.1k$150–25054
Robimy Sushi@robimysushi · PL
home sushi recipesjapanese cooking15k23k$460–80053