Starbooked

Chef Works (@chefworksconnect), a US culinary apparel brand, runs a 5,700-subscriber YouTube channel with 303 uploads and about 91 median views per video. It posts chef profiles, farm visits and educational butchery series at roughly seven videos a year. Sponsored integrations are estimated at $150 to $250 per video, given the small view base.

Why brands book Chef

Chef-focused channel where brand-aligned culinary content reaches a niche professional kitchen audience

  • Median of 91 views per video, with the top video at 452 views
  • Five uploads in the last 365 days would be seven, with one in the last 90 days
  • Estimated $150 to $250 per sponsored video, versus $10 to $30 CPM on paid ads
Best forculinary apparel and workwearkitchen equipment and professional tools
Watch forViews are very low relative to subscriber count, and the channel is brand-produced, so reach is limited.

Brand fit report

Content

Topics, IAB taxonomy
Food & Drink70%
Careers15%
Business15%
Formats
interview, behind-the-scenes documentary, educational tutorial
Tone
earnest, informative
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
1 to 4 minutes, with some episodes over 30 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment70/100
Positive share of 30 comments
Engagement2.7%
Likes and comments per view on recent videos
Audience asks abouthow chefs break down whole fish and hog cutshow culinary career programs like C-CAP workwhich chef gear and workwear suits a professional kitchen
Age
20%18-24
40%25-34
25%35-44
15%45+
Gender
35%women
65%men
Countries
🇺🇸 United States85%
🇨🇦 Canada5%
🇬🇧 United Kingdom3%
LanguagesEnglish 100%

Commercial

10%of the last 50 videos were sponsored
Nativeproduct shown in use
Brands seen
Table 18078IT
Categories promoted
culinary apparel, hospitality events, culinary education
Affiliate links
No

Channel content is largely brand-produced, and the brand's own events and programs (Table 1807, C-CAP) appear across the last 30 videos, while the description invites chefs to be featured and lists a contact email.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover butchery, farms, coffee and culinary careers with no flagged content, though 'Break It Down: Whole Berkshire Hog' involves animal slaughter and cutting.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube5.7k911

Benchmark score: 4 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers2 / 50
Activity Uploads in the last 90 days1 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 18 days ago.

Chef Works is more than the leader in culinary and hospitality apparel, we are here for you the Chef, Restauranteur, Bar Tender and Servers. We are creating a community of storytellers, difference makers and change igniters. Here at Chef Works we strive to make content that is thought provoking, entertaining, educational and most importantly about you. The culinary superstars, the trendsetters and the hilarious. So we have one question for you, what's your story? Do you want to be featured in a current or future production or do you want to be a part of this community from the ground up,
Chef Works's own profile description on YouTube

Are you Chef Works? Claim or remove this profile.

About Chef Works

Chef Works (@chefworksconnect) is the YouTube channel of Chef Works, a US culinary and hospitality apparel company. The channel posts chef interviews, farm and coffee visits, behind-the-scenes event coverage and educational butchery series, typically at a mid production level and around seven uploads a year.

The channel has about 5,700 subscribers and 602,647 lifetime views, with a median of 91 views per video. Its audience is estimated to be mostly English-speaking professional cooks, restaurant owners and culinary students in the United States, though this is an estimate and not platform-reported data.

Brand work is mostly the company's own programs and events, with sponsorships seen rarely. Estimated rates are $150 to $250 per video, which is well below paid-ad CPM of $10 to $30, so the channel suits culinary brands seeking a niche professional audience at low cost.

Written from Chef Works's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Chef Works can edit or remove this page at any time.

Questions about Chef

How much does Chef Works charge for a sponsored video?

Based on the channel's median of 91 views, a sponsored video is estimated at $150 to $250 per video. This is a range from Starbooked's rate rule, not a published price from the creator. Contact details unlock on Starbooked for $0.80.

What does Chef Works post about on YouTube?

Chef Works posts chef interviews, culinary career stories, farm and coffee visits, and educational butchery tutorials. Recent episodes include whole fish and whole hog breakdowns and coverage of Table 1807 community events for chefs and veterans.

How do I contact Chef Works for a brand deal?

The channel description lists a contact for featuring chefs and partnership inquiries. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.