Chill Caterpillar (@chillcaterpillar), a lofi music channel run from New York by a small independent label, has about 98,800 subscribers and median views near 270 per video. It posts roughly one upload a week, mostly Shorts, with a sponsored integration range of $150 to $250 per video.
Calm lofi channel with 98,800 subscribers for study and focus brands
- Median views of 273 per video across 618 uploads, with a 90th percentile near 883
- Roughly 17 uploads in the last 90 days, mostly Shorts ideal for recurring placements
- Estimated rate of $150 to $250 per video, about $20 to $35 CPM versus $10 to $30 for paid ads
Brand fit report
Content
- Formats
- YouTube Shorts, long-form lofi playlist sessions, album and single previews
- Tone
- calm, cozy
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds for Shorts, about 1 to 2 hours for playlist sessions
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- music releases, vinyl and CD merchandise, record label products
- Affiliate links
- No
Recent videos promote the label's own releases (Anime Essentials, Sci-Fi Lofi, A Spring Walk) and a Record Store Day discount, with no third-party sponsorship disclosures found in the last 30 videos.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is calm instrumental lofi with cozy and anime-themed visuals; no flagged titles in the recent 30 videos.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 37 / 100
Public rule, same for everyone. How it works.
Recent videos
▶just you, some markers, and a playlist in the background. #s · 313 views
▶day one at nycc is done. anime essentials is out. · 260 views
▶anime essentials with chill caterpillar // lofi for the slow · 286 viewsLast three uploads, latest 8 days ago.
hi. it's me, the chill caterpillar. i live in new york, at a small independent record label called chill caterpillar records. mostly i make lofi, and spend a lot of time noticing things. the rain on the window. the lamp that's always a little too warm. how a song sounds different at 2am. this is where i keep the music. put it on while you study, game, draw, or stare at the ceiling for a while. i'll be here doing the same. new playlists and videos when they're ready. no rush. places i also hang out: playlists: https://linktr.ee/chillcaterpillar discord: https://discord.gg/Ap9HTWWwZn instag
About chill caterpillar
Chill Caterpillar (@chillcaterpillar) is a New York lofi music channel run by a small independent label called Chill Caterpillar Records, according to the creator's website. The channel posts mostly short-form clips and occasional long playlist sessions, often promoting the label's own albums, singles and vinyl releases.
Estimated viewers are mostly adults in their twenties and thirties who study, work or unwind to background music. With about 98,800 subscribers, median views near 270 per video and roughly one upload a week, the channel is a niche audience rather than a mass one.
Sponsored integrations are estimated at $150 to $250 per video, which works out to roughly $20 to $35 CPM compared with $10 to $30 for paid ads. Brands in productivity, audio gear, or cozy home products may find this a fit for a focused campaign.
Written from chill caterpillar's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. chill caterpillar can edit or remove this page at any time.
Questions about chill
How much does Chill Caterpillar charge for a sponsored video?
Based on the channel's median Shorts views, an estimated sponsored integration is $150 to $250 per video. This is a rate estimate derived from view counts, not a published price list, so confirm terms with the creator directly.
What does Chill Caterpillar post about on YouTube?
Chill Caterpillar posts lofi music, mostly as short clips and occasional long study sessions. Recent uploads promote the label's album and single releases, comic convention appearances, and short animated or ASMR-style visuals.
How do I contact Chill Caterpillar for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.
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