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Choose Strong

Podcast · www.sallymcrae.com · EN
Hosted by Sally McRae, Eddie McRae

Choose Strong, hosted by Sally and Eddie McRae, covers mindset, running, parenting, life balance and wellness through interviews and personal race recaps. The show has 158 episodes released roughly every seven days, with a median length of about 98 minutes. Estimated downloads per episode are 20,000 to 80,000 (estimated), implying a rate of roughly $360 to $2,000 per mid-roll read. One distinctive detail is its extended ultrarunning race coverage.

Why brands sponsor Choose Strong

Engaged ultrarunning and wellness audience with a strong 4.9 Apple rating

  • 1,454 Apple Podcasts ratings with a 4.9 average signal a loyal, engaged listener base
  • 158 episodes with median length near 98 minutes give sponsors ample airtime for host-read reads
  • Audience is oriented toward running, mindset and personal health, a natural fit for fitness products
Best forrunning gear and footwearnutrition and recovery productsathletic apparel awareness campaigns
Watch forDownload figures are estimated from ratings only, and no prior sponsors are visible in the feed.

Brand fit report

Content

Topics, IAB taxonomy
Health & Fitness60%
Personal Finance0%
Self-Help25%
Parenting15%
Formats
interview, race recap, co-hosted banter, listener Q&A
Tone
encouraging, candid
Language
English
Production
Clean, edited audio
Typical length
about 60 to 120 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 50%: Apple Podcasts shows 1,454 ratings, which maps to the 20,000 to 80,000 band, shifted down from the 1,000 to 5,000 band for the show's age of under five years; supported by 158 episodes, weekly-ish cadence and a niche running audience.
Audience asks abouthow to train for a first ultramarathonhow to recover from injuries like shin splintshow to stay motivated toward running goals
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
55%women
45%men
Countries
🇺🇸 United States60%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the funding links list is empty.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles cover races, recovery and motivation with no flagged content; the explicit flag is 0.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 100 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 2 days ago, a new one about every 7 days.

Hosted by Eddie and Sally McRae, Choose Strong is about choosing strength over fear in every situation in life. Strong Mind, Strong Body, Strong Love. Each episode is filled with candid insight, raw and relatable stories and interviews. As a pro athlete, wife, mother, and biz owner, Sally seeks to encourage others to live a strong and courageous life and uses her running as a metaphor for life.…
Choose Strong's own show description from the podcast feed

Do you make Choose Strong? Claim or remove this page.

About Choose Strong

Choose Strong is a podcast hosted by Sally and Eddie McRae that covers choosing strength over fear, with topics spanning running, total wellness, mindset, parenting and life balance. Episodes mix interviews with guests from the running community and Sally's personal race recaps, including ultramarathon events. The website at sallymcrae.com describes Sally as a pro athlete, wife, mother and business owner, and the feed credits the show to Anchor.

The show has published 158 episodes since October 2021, typically every seven days, with a median episode length of about 98 minutes. Apple Podcasts lists 1,454 ratings with a 4.9 average. Based on these signals, the audience is estimated at 20,000 to 80,000 downloads per episode; this is an estimate, not a published figure, and the audience is likely concentrated among runners and fitness-minded adults in the United States.

No sponsors are visible in the feed. At an estimated rate of $18 to $25 per 1,000 downloads, a host-read mid-roll would cost roughly $360 to $2,000 per episode. Running, recovery and wellness brands are the most natural sponsors. Data source: the public RSS feed, the Podcast Index and Apple Podcasts.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Choose Strong can edit or remove this page at any time.

Questions about Choose Strong

How much does Choose Strong charge for a podcast sponsorship?

Estimated rates for a host-read mid-roll are roughly $360 to $2,000 per episode, based on an estimated 20,000 to 80,000 downloads per episode. Final pricing depends on placement and the show's own terms.

What is Choose Strong about?

Choose Strong is hosted by Sally and Eddie McRae and covers mindset, running, wellness, parenting and life balance, with interviews and race recaps from the ultrarunning community.

How do I contact Choose Strong about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

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