Starbooked

Chris McChesney

@chrismcchesney2568 · US · EN

Chris McChesney (@chrismcchesney2568), a US-based author and speaker, makes long-form videos on strategy execution and his 4 Disciplines of Execution framework. With about 3,710 subscribers and a median of 554 views per video, he uploads about twice a year. Sponsored integrations would run about $150 to $250 per video.

Why brands book Chris

Business leadership author with a 13,000-view peak on execution strategy

  • Median of 554 views per video, with a 90th percentile of 3,741 views
  • Long-form lectures average about 4 to 8 minutes, suited to focused explainers
  • Zero sponsored videos to date, so a first brand deal would stand out
Best forbusiness softwareprofessional training and certificationexecutive coaching services
Watch forUpload pace is slow, about two videos a year, so timing needs to be planned around a launch.

Brand fit report

Content

Topics, IAB taxonomy
Business70%
Education20%
Careers10%
Formats
talking-head lecture, conference keynote clips, newsletter-style commentary
Tone
authoritative, instructional
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
4 to 8 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 38 comments
Engagement0.8%
Likes and comments per view on recent videos
Audience asks abouthow to execute strategy with limited timehow to create focus on a few goalshow to handle resistance to change
Age
5%18-24
20%25-34
35%35-44
40%45+
Gender
40%women
60%men
Countries
🇺🇸 United States60%
🇨🇦 Canada10%
🇬🇧 United Kingdom8%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
professional services, business training
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is business and leadership instruction with no flagged material in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube3.7k5540

Benchmark score: 19 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers19 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 214 days ago.

Chris McChesney, Wall Street Journal Best-Selling Author of The 4 Disciplines of Execution. Welcome to my channel! I hope you find these videos beneficial around Strategy Execution and The 4 Disciplines of Execution. I've dedicated my last 20+ years to this topic in helping organizations succeed when it comes to executing strategy. Along with executive coaching, I also conduct leadership workshops and webinars weekly, and keynote speak at conferences virtually or anywhere around the world. My Speaker Website: www.ChrisMcChesney4DX.com www.chrismcchesney.org For Speaking Engagements and C
Chris McChesney's own profile description on YouTube

Are you Chris McChesney? Claim or remove this profile.

About Chris McChesney

Chris McChesney (@chrismcchesney2568) is a US-based business author and speaker known for The 4 Disciplines of Execution, a Wall Street Journal best-selling book, according to his channel description. His YouTube channel posts long-form talks, conference highlights, and short commentary on strategy execution, leadership, and focus. Most videos are simple talking-head or slide-supported lectures, and the channel has around 3,710 subscribers.

Based on channel data, the typical viewer is likely a mid-career or senior professional, often in management or operations, who is interested in executing plans. These audience estimates are inferred, not measured. Median views sit around 554 per video, with the top video reaching 13,473 views.

Brands considering a sponsorship should expect a rate of about $150 to $250 per video. At that rate, the implied CPM is $20 to $35 per 1,000 views, which is above typical paid-ad CPMs of $10 to $30. Best suited to business training, professional certification, and executive coaching brands.

Written from Chris McChesney's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Chris McChesney can edit or remove this page at any time.

Questions about Chris

How much does Chris McChesney charge for a sponsored video?

Based on his median of 554 views and long-form format, a sponsored video would typically be priced at about $150 to $250 per video. This is an estimate from channel metrics, and the actual fee is negotiated directly with the creator or booked through Starbooked.

What does Chris McChesney post about on YouTube?

He posts videos on strategy execution, the 4 Disciplines of Execution framework, leadership focus, and overcoming resistance to change. Content includes conference keynote clips, short podcast excerpts, and monthly newsletter-style commentary.

How do I contact Chris McChesney for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.