Starbooked

Chris Müller (@chrismuellr) is a German videoessayist and journalist posting about power, politics, and investigative research. With about 21,100 subscribers and median views near 2,200, he publishes roughly one video every two to four weeks. Sponsored integrations are estimated at $150 to $250 per video, or $4 to $8 per 1,000 median views.

Why brands book Chris

German political videoessays with strong reach on viral clips

  • Median views near 2,200 with a p90 of about 3,600 across recent uploads
  • Top video reached about 342,000 views, showing occasional large spikes
  • Engagement rate of 3.9 percent, with a like rate of 3.75 percent
Best forpolicy and civic awareness campaignsmedia and publishing launches
Watch forPolitical focus is high, so brands need tolerance for contested topics and an explicit brand-safety review.

Brand fit report

Content

Topics, IAB taxonomy
Politics45%
Society25%
Technology15%
Knowledge15%
Formats
short-form explainer, essay-style videoessay, news commentary
Tone
analytical, pointed
Language
German
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
under 60 seconds to about 3 minutes, with most uploads near 75 seconds

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment65/100
Positive share of 30 comments
Engagement3.9%
Likes and comments per view on recent videos
Audience asks aboutWhat is the source behind this claim?How does this political development affect Germany?What is the bigger picture behind the story?
Age
30%18-24
40%25-34
18%35-44
12%45+
Gender
40%women
60%men
Countries
🇩🇪 Germany85%
🇦🇹 Austria5%
🇨🇭 Switzerland4%
LanguagesGerman 95%English 5%

Commercial

0%of the last 50 videos were sponsored
Ad readseparate sponsor segment
Brands seen
None yet
Categories promoted
media and publishing
Affiliate links
No

One video titled 'ALLES wird zum Gamble' is labeled 'Anzeige' and describes a paid partnership with a magazine, while the metrics record zero detected sponsorship share.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicshigh

Family friendly
Political content is central, for example 'Das musst du über die AfD wissen #videoessay', so brands should expect contested political subject matter.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube21k2.2k2

Benchmark score: 19 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers13 / 50
Activity Uploads in the last 90 days2 / 30
Reach Followers on the main platform4 / 20

Recent videos

Last three uploads, latest 16 days ago.

Videoessayist und Journalist Macht, Politik, Recherche und viel Aufwand mail@chrismuellr.de | #top30mm ____________________ Impressum: chrismuellr.de/impressum ____________________ In dem Zeitraum 01.03.2023 - 26.11.2024 gehörte dieser Kanal zu funk – Content-Netzwerk von ARD & ZDF. Inhalte, die mit dem funk-Logo gekennzeichnet sind, wurden im Auftrag von funk produziert. Impressum (01.03.2023 - 26.11.2024): https://go.funk.net/impressum
Chris Müller's own profile description on YouTube

Are you Chris Müller? Claim or remove this profile.

About Chris Müller

Chris Müller is a German videoessayist and journalist who publishes analytical videos on power, politics, research, and society. His channel has about 21,100 subscribers and roughly 19.4 million lifetime views. Most uploads are short, often between one and three minutes, and he has posted about two videos in the last 90 days.

Many of his videos cover German domestic politics, US politics, geopolitics, and the influence of technology figures. Viewers are estimated to be mostly German-speaking adults aged 18 to 44, living largely in Germany. The channel's website notes that from March 2023 to November 2024 it was part of the funk content network of ARD and ZDF, a detail sourced from the channel description.

Brands seeking a politically engaged German audience may find this channel a fit. Based on a median of about 2,200 views, the estimated sponsored rate is $150 to $250 per video, which works out to a CPM of $20 to $35 per 1,000 views, compared with $10 to $30 for typical paid ads.

Written from Chris Müller's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Chris Müller can edit or remove this page at any time.

Questions about Chris

How much does Chris Müller charge for a sponsored video?

Based on a median of about 2,200 views on his long-form and short uploads, the estimated rate is $150 to $250 per video. This is an estimate from public channel data, not a confirmed price, so it is worth confirming directly with the creator.

What does Chris Müller post about on YouTube?

Chris Müller posts videoessays and short analyses on German and US politics, geopolitics, technology, and society. He often covers power structures, media influence, and recent news, usually in videos of one to three minutes.

How do I contact Chris Müller for a brand deal?

His public email is listed on the channel. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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