Starbooked

THE OLD BLOOD by Christian Montagna

@christianmontagna.theoldblood · IT · IT

Christian Montagna (@christianmontagna.theoldblood), based in Italy, runs THE OLD BLOOD, a long-form interview channel documenting Italian metal, hardcore punk and experimental rock musicians from the 1970s to early 2000s. The channel has about 2,000 subscribers, a median of 710 views per video, and no uploads in the past year. Sponsored integrations would cost roughly $150 to $250 per video.

Why brands book THE

Reach Italian metal and punk listeners through long-form scene history

  • Median of 710 views per video across 242 uploads, with a 90th percentile near 2,145 views
  • Interviews run 20 to 40 minutes, giving sponsors time for an extended ad read
  • Audience is concentrated in Italy, matching a niche music community
Best formusic gear and instrument brandsrecord labels and music merchItalian regional event promotion
Watch forChannel has had no uploads in over two years, so consistency and current activity are unproven.

Brand fit report

Content

Topics, IAB taxonomy
Music90%
Documentary10%
Formats
long-form interview videos, personal biography segments with artist portraits
Tone
archival, respectful
Language
Italian
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
20 to 40 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement3.8%
Likes and comments per view on recent videos
Audience asks aboutWhich bands did this musician play inWhat was the Italian underground scene like in the 1980s and 1990sWhere can I find the music of these artists
Age
10%18-24
20%25-34
30%35-44
40%45+
Gender
15%women
85%men
Countries
🇮🇹 Italy80%
LanguagesItalian 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Interview content about metal and punk musicians with no flagged titles; some genre associations with dark imagery are typical of the niche but not present in the titles reviewed.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube2k7100

Benchmark score: 45 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers44 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 867 days ago.

THE OLD BLOOD è un progetto di memoria storica dedicato alla vecchia scuola del metal, dell'hardcore punk, del rock sperimentale italiano, quella degli anni '70, '80, '90 e primi 2000. Il mio intento è quello di dare voce con dei filmati alle personalità di cui nutro stima, lasciandole libere di raccontarsi e di raccontare la propria storia. La chiamata è rivolta a personaggi che hanno lasciato il segno per la loro dedizione, per l'impegno profuso nel corso del tempo. Il progetto nasce nel 2021. (Christian Montagna)
THE OLD BLOOD by Christian Montagna 's own profile description on YouTube

Are you THE OLD BLOOD by Christian Montagna ? Claim or remove this profile.

About THE OLD BLOOD by Christian Montagna

Christian Montagna runs THE OLD BLOOD, a YouTube channel that interviews Italian musicians from the metal, hardcore punk and experimental rock scenes of the 1970s through early 2000s. Each episode is a long, personal interview in which the artist tells their own story, usually 20 to 40 minutes long, produced with a simple setup. The channel has about 2,000 subscribers and 251,000 total views across 242 videos, with a median of 710 views per video. Uploads have stopped since 2024, so the channel is a catalog rather than an active feed. The audience is estimated to be mostly Italian men aged 35 and older who follow the local underground scene.

No sponsored content has been found on the channel, and no brand work is listed on the creator's website. Starbooked estimates a sponsored integration at roughly $150 to $250 per video, which is based on the rule of $20 to $35 per 1,000 median views for long-form content. At that rate the effective CPM is $20 to $35 per 1,000 views, compared with typical paid ad CPMs of $10 to $30, so the channel costs more per thousand views than standard paid reach. Brands in music gear, labels or regional Italian events targeting this niche may find it worth the premium.

Written from THE OLD BLOOD by Christian Montagna 's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. THE OLD BLOOD by Christian Montagna can edit or remove this page at any time.

Questions about THE

How much does Christian Montagna charge for a sponsored video?

Based on a median of 710 views on long-form videos, a sponsored integration is estimated at $150 to $250 per video under Starbooked's rate rule. Actual pricing depends on the integration format and the creator's current availability. Contact details unlock on Starbooked for $0.80.

What does Christian Montagna post about on YouTube?

The channel publishes long-form interviews with Italian metal, hardcore punk and experimental rock musicians from the 1970s to early 2000s. Each artist tells their own story in a 20 to 40 minute video. The channel has been inactive since mid-2024.

How do I contact Christian Montagna for a brand deal?

Contact details for Christian Montagna unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the profile for current status before reaching out.