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CICAP (@cicap_it), an Italian nonprofit science-education organization founded in 1989, publishes long-form video talks and roundtables on skepticism, science and pseudoscience. The channel has about 29,600 subscribers, roughly 900 median views per video, and uploads about once a week. Sponsored integrations are priced at $20 to $35 per 1,000 median views, or roughly $20 to $30 per video.

Why brands book CICAP

Italian science-education audience that trusts evidence-based, measured messaging

  • Median of about 885 views per video across roughly 40 uploads a year
  • Long-form talks average over 50 minutes, giving sponsors room for a full segment
  • Water and health topics already drew 20,716 views on the most-watched recent video
Best forhealth and wellness brands with evidence-backed claimsfood and water product education campaigns
Watch forAudience is niche and small; the skeptical tone rejects hype, so sponsor messaging must be factual.

Brand fit report

Content

Topics, IAB taxonomy
Science55%
Society25%
Health20%
Formats
long-form panel discussions, interview talks, radio-style podcast episodes
Tone
educational, measured
Language
Italian
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
35 to 80 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment70/100
Positive share of 30 comments
Engagement4.4%
Likes and comments per view on recent videos
Audience asks abouthow to tell real science from pseudosciencewhat the evidence says on health and nutrition claimshow misinformation spreads online
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
45%women
55%men
Countries
🇮🇹 Italy90%
LanguagesItalian 100%

Commercial

4%of the last 50 videos were sponsored
Nativeproduct shown in use
Brands seen
None yet
Categories promoted
health, water and food products
Affiliate links
No

The video 'Verità e bugie sull'acqua - Con Dario Bressanini' is described as made in collaboration with AcegasApsAmga, and 'In caso di terremoto' and 'Il quizzone scientifico' are also listed with partner credits.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Titles such as 'Sessuologia mitica' and 'Tanti modi di raccontare la bomba' touch on sensitive subjects but are presented in an educational frame, and 'Oltre i confini: scienza, società, politica' covers political topics.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube30k8854

Benchmark score: 14 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers4 / 50
Activity Uploads in the last 90 days4 / 30
Reach Followers on the main platform6 / 20

Recent videos

Last three uploads, latest 3 days ago.

Pagina Video ufficiale del CICAP. Sito web: www.cicap.org Per info: info@cicap.org Il CICAP è un'organizzazione educativa e senza finalità di lucro, fondata nel 1989 per promuovere un'indagine scientifica e critica sul paranormale e le pseudoscienze. Fa parte dell'European Council of Skeptical Organizations. Fondato nel 1989 per iniziativa di Piero Angela e di personaggi di scienza e cultura che comprendono il premio Nobel Carlo Rubbia, Umberto Eco, Silvio Garattini, Umberto Veronesi, Edoardo Boncinelli e molti altri. I commenti sono soggetti a moderazione preventiva e quindi non compaiono
CICAP's own profile description on YouTube

Are you CICAP? Claim or remove this profile.

About CICAP

CICAP is the Italian Committee for the Investigation of Claims on the Paranormal, a nonprofit founded in 1989 to promote critical, scientific inquiry into pseudoscience. Its YouTube channel, @cicap_it, posts long-form panels and interviews with scientists, journalists and researchers, plus radio-style episodes. Coverage ranges from climate and health to statistics, misinformation and the history of science. The channel currently has about 29,600 subscribers and around 3.4 million lifetime views.

Uploads come roughly once a week, and median views sit near 885 per video, with a few talks reaching well above 5,000. The audience is estimated to be Italian-speaking adults who follow science communication, with a broad age spread. Based on the dossier, audience estimates are inferred rather than measured.

Rates are priced at $20 to $35 per 1,000 median views, which works out to roughly $20 to $30 per video. Compared with paid ads at $10 to $30 CPM, this is a premium only for brands that value a credible, skeptical context. Brands in health, food and water education are the best fit.

Written from CICAP's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. CICAP can edit or remove this page at any time.

Questions about CICAP

How much does CICAP charge for a sponsored video?

CICAP's sponsored integrations are estimated at $20 to $35 per 1,000 median views, roughly $20 to $30 per video given its median of about 885 views. The rate is based on public channel metrics and is not a published price list.

What does CICAP post about on YouTube?

CICAP posts long-form panel discussions and interviews on science, pseudoscience, health, society and misinformation. Episodes often feature researchers and journalists and run from about 35 to 80 minutes. Some episodes are published as radio-style podcasts.

How do I contact CICAP for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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