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Citation Needed

Podcast · citationpod.com · EN

Citation Needed, from Citation Needed Media, is a comedy podcast in which the hosts pick a subject, read one Wikipedia article about it, and discuss it as if they were experts. The show has 499 episodes released weekly, with a median length of about 39 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a rate of about $90 to $630 per episode for a host-read mid-roll ad.

Why brands sponsor Citation Needed

Weekly comedy with a loyal, highly rated audience of history-curious listeners

  • Apple Podcasts shows 2,666 ratings averaging 4.8 out of 5 across 500 episodes.
  • Weekly releases with a median episode length of roughly 39 minutes give a steady, predictable slot.
  • Episodes on offbeat historical and pop culture subjects suit brands that want a witty, curious tone.
Best forbrand awarenessconsumer products aimed at educated adults 25 to 44media and books
Watch forThe explicit flag and political subject matter may not suit family or conservative-leaning brands.

Brand fit report

Content

Topics, IAB taxonomy
Comedy60%
History25%
Society15%
Formats
co-hosted banter, narrative, explainer
Tone
irreverent, playful
Language
English
Production
Clean, edited audio
Typical length
35 to 50 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: Apple ratings count of 2,666 falls in the 1,000 to 5,000 band (20,000 to 80,000), shifted down for an older show with slow rating accumulation and a Libsyn-hosted feed with no named sponsors, giving a 5,000 to 25,000 range.
Audience asks aboutWho was this historical figure or event?Is the Wikipedia article's version accurate?What is the story behind the scandal or subject?
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
40%women
60%men
Countries
🇺🇸 United States60%
🇬🇧 United Kingdom15%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

The website links to a Patreon page for funding support, and no sponsor mentions were found in the last 20 episode titles or the description.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicsmedium

The feed carries the explicit flag set to 1, and episodes cover subjects such as Assata Shakur and Billionaire Bootlickers that touch on political and controversial figures.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 100 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

EpisodeDateLength
Moe Berg2026-10-1441 min
Alexander Von Humboldt2026-10-0730 min
Elizabeth Holmes2026-09-3032 min
Comic Book Advertisements2026-09-2338 min
Noel Edmonds2026-09-1651 min
The Airport-Lounge Wars2026-09-0957 min

Last six episodes from the show's feed, latest 5 days ago, a new one about every 7 days.

The podcast where we choose a subject, read a single Wikipedia article about it, and pretend we're experts. Because this is the internet, and that's how it works now.
Citation Needed's own show description from the podcast feed

Do you make Citation Needed? Claim or remove this page.

About Citation Needed

Citation Needed is a comedy podcast from Citation Needed Media in which the hosts choose a subject, read a single Wikipedia article about it, and talk through it as if they were experts. The feed and the show's website describe the format, and the website lists 499 episodes released weekly. Typical episodes run about 35 to 50 minutes.

The show holds a 4.8 average rating from 2,666 ratings on Apple Podcasts. The listener profile is an estimate, not published data, and it points to adults who enjoy history and pop culture. The estimated audience is 5,000 to 25,000 downloads per episode, with a confidence of 0.6. No named sponsors appear in the feed or on the website, though the site links to a Patreon page for support.

A host-read mid-roll ad is estimated at about $90 to $630 per episode, based on the estimated download range and the standard rate of $18 to $25 per 1,000 downloads. That buys a single spot within a weekly comedy show for brands that suit an irreverent, adult audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Citation Needed can edit or remove this page at any time.

Questions about Citation Needed

How much does Citation Needed charge for a podcast sponsorship?

Estimated host-read mid-roll rates are about $90 to $630 per episode, based on an estimated 5,000 to 25,000 downloads per episode at $18 to $25 per 1,000. Final pricing depends on the sponsor and the placement.

What is Citation Needed about?

Citation Needed is a comedy podcast in which the hosts pick a subject, read one Wikipedia article about it, and discuss it as if they were experts. Episodes cover history, public figures, and pop culture, released weekly.

How do I contact Citation Needed about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked directly.

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