Citizen Armor (@citizenarmor), a US body armor company based in Woodland Hills, Utah, makes concealable ballistic vests, shields and armored accessories. Its YouTube channel has about 2,640 subscribers, roughly 740 median views per video, and about 50 uploads in the past year. Sponsored integration rate: $150 to $250 per video.
Reach a niche, high-intent US audience buying personal protection gear
- Median of 740 views per video with a 2.4% engagement rate across recent uploads
- Consistent product demonstrations that show concealable armor in use
- About 50 uploads in the past year, with a recent push on school and church protection
Brand fit report
Content
- Formats
- product demonstrations, explainer videos, live reenactments, Q&A style explainers
- Tone
- informational, direct
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- under 60 seconds to 3 minutes (median about 64 seconds)
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- body armor, ballistic shields, armored backpacks and binders, armored accessories
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel promotes its own products, with descriptions linking to CitizenArmor.com (for example, 'Buy Bulletproof Armor at: CitizenArmor.com').
Suitability GARM Brand Safety Floor + Suitability
Videos depict live reenactments of school intruder and active shooter scenarios (for example, 'The Bulletproof Binder Stopping a School Intruder'), which are violent in theme and contextual to gun violence policy.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 36 / 100
Public rule, same for everyone. How it works.
Recent videos
▶The Bulletproof Binder Stopping a School Intruder · 33 views
▶The Bulletproof Binder in Action! · 18 views
▶The Guardian Shield in Action! · 1k viewsLast three uploads, latest 101 days ago.
Citizen Armor has a passion for protection. We have dedicated our resources to help by providing world-class effective armor solutions for any threat. We aspire to become the premier armor solution for civilians, a one stop shop for the best protection. Citizen Armor is proud to offer the highest performance ballistic material...graphene. Our lightweight Level IIIA body armor uses Protek graphene microfiber technology, licensed by ATEK Defense Systems. » Subscribe to our Channel to get the latest product demonstrations: https://www.youtube.com/c/citizenarmor » Get more information on o
About Citizen Armor
Citizen Armor (@citizenarmor) is a Utah-based company that sells lightweight, concealable body armor, ballistic shields and armored accessories for civilians, according to its website. Its YouTube channel posts short product demonstrations, explainers on ballistic standards, fit guides and live reenactments of school and church security scenarios. Typical videos run under two minutes, and the channel has about 2,640 subscribers with roughly 740 median views per video.
The audience is estimated to be mostly US-based adults interested in personal and family protection; these figures are estimates, not platform-reported data. Recent uploads have focused on school and church protection and the product line.
At a rate of $150 to $250 per video, sponsored integrations work out to about $20 to $35 CPM, compared with the $10 to $30 CPM typical of paid ads. Brands in personal protection or home security looking for a focused, high-intent audience should consider booking here.
Written from Citizen Armor's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Citizen Armor can edit or remove this page at any time.
Questions about Citizen
How much does Citizen Armor charge for a sponsored video?
Based on the channel's median views of about 740 and a typical rate of $20 to $35 per 1,000 views, Citizen Armor's estimated sponsored integration rate is $150 to $250 per video. This is an estimate, and rates are not confirmed by the creator.
What does Citizen Armor post about on YouTube?
Citizen Armor posts short product demonstrations of body armor, shields and armored binders, plus explainers on ballistic standards, sizing and armor materials. Recent videos include reenactments of school intruder scenarios and fit guides for female and male armor.
How do I contact Citizen Armor for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the profile to see whether this channel is boosted.