Starbooked

Classic Ghost Stories

Hosted by Tony Walker

Classic Ghost Stories is a weekly fiction podcast hosted by Tony Walker, presenting classic ghost, horror and weird tales from authors such as M. R. James, E. F. Benson and H. P. Lovecraft, each followed by his commentary. It has 394 episodes since June 2019, typical length about 66 minutes. Estimated downloads per episode are 2,000 to 8,000, with a rate of $40 to $200 per episode.

Why brands sponsor Classic Ghost Stories

Long-running classic ghost story podcast with a loyal, highly rated audience

  • 394 episodes since 2019 with a weekly cadence and about 66 minutes per episode
  • Apple Podcasts rating of 4.9 from 585 ratings
  • Each story is followed by literary commentary aimed at students and readers of classic fiction
Best forbook publishers and audiobook servicesliterary and education brandsHalloween and autumn seasonal campaigns
Watch forThe show has no sponsor history, and the host positions the site as ad free, so expect a first sponsorship to need careful framing.

Brand fit report

Content

Topics, IAB taxonomy
Books and Literature70%
Arts and Entertainment30%
Formats
solo narration, commentary, literary analysis
Tone
atmospheric, scholarly
Language
English
Production
Clean, edited audio
Typical length
55 to 65 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment90/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 60%: 585 Apple ratings with a 4.9 average, 394 episodes, weekly cadence, no sponsors, and a 2019 start, shifted from the 1,000 to 5,000 ratings band.
Audience asks aboutWho wrote this classic ghost story?What is the literary context of this tale?Which supernatural authors should I read next?
Age
10%18-24
25%25-34
25%35-44
40%45+
Gender
45%women
55%men
Countries
🇺🇸 United States40%
🇬🇧 United Kingdom25%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the website describes an ad free library and a newsletter signup, with no funding links in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicslow

Horror and supernatural stories with occasional violent or disturbing content, as in the title 'Lot 249 by Arthur Conan Doyle', and the website calls itself ad free.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 89 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks28 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 7 days.

A weekly fiction podcast bringing you classic ghost stories, horror stories, and weird tales in audio form. Most episodes feature classic stories from the masters of the supernatural: cosy Edwardian ghost stories (E. F. Benson, Walter de la Mare), Victorian supernatural mysteries (M. R. James, Elizabeth Gaskell, Bram Stoker, Charles Dickens), and 20th‑century Weird Tales (Robert Aickman, Fritz…
Classic Ghost Stories's own show description from the podcast feed

Do you make Classic Ghost Stories? Claim or remove this page.

About Classic Ghost Stories

Classic Ghost Stories is a weekly fiction podcast hosted by Tony Walker that reads classic ghost, horror and weird tales from writers such as M. R. James, E. F. Benson, Edith Wharton and H. P. Lovecraft. Each story is followed by his commentary on the tale, its author and its literary context. According to the feed, the show has released 394 episodes since June 2019, usually on a weekly schedule, with a median episode length of about 66 minutes.

Apple Podcasts lists the show with 585 ratings and an average of 4.9 out of 5. These figures come from Apple Podcasts. The show's website describes a free, human-read, ad free audio library, and the feed shows no funding links or named sponsors. Based on the ratings and the weekly cadence, we estimate 2,000 to 8,000 downloads per episode; this is an estimate, not a published figure. The audience is likely made up of ghost story readers, students of classic fiction and general listeners of audio fiction.

A host-read mid-roll at an estimated 2,000 to 8,000 downloads would typically cost about $40 to $200 per episode. The show suits book publishers, audiobook services and literary or educational brands looking for an engaged, niche audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Classic Ghost Stories can edit or remove this page at any time.

Questions about Classic Ghost Stories

How much does Classic Ghost Stories charge for a podcast sponsorship?

Based on an estimated 2,000 to 8,000 downloads per episode, a host-read mid-roll would typically cost about $40 to $200 per episode. Rates are estimates derived from listener signals, not published prices.

What is Classic Ghost Stories about?

Classic Ghost Stories is a weekly podcast hosted by Tony Walker that reads classic ghost, horror and weird tales, followed by his commentary on each story's author, themes and literary context.

How do I contact Classic Ghost Stories about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked, so you can reach the host from the listing.

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