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CNN 5 Things, produced by CNN Podcasts, covers the day's biggest headlines in politics, news and beyond. Publishing weekdays with a Saturday good-news edition and a Sunday explainer, it has 1,000 episodes in the feed, typically about 9 minutes long. Estimated downloads per episode are 50,000 to 80,000, with a rate of $900 to $2,000 per episode for a host-read mid-roll.

Why brands sponsor CNN 5 Things

Daily CNN news briefing reaching tens of thousands of listeners each episode

  • Ratings on Apple Podcasts show 1,329 listeners who have rated the show, a sign of an established audience.
  • Publishes every weekday, so a sponsor gets repeated placements across a steady daily schedule.
  • Short episodes of about 9 minutes keep a mid-roll ad in a tightly focused listening session.
Best forbrand awarenessfinancial servicesB2B and professional audiences
Watch forPolitical and violent news content limits suitability for many consumer categories.

Brand fit report

Content

Topics, IAB taxonomy
News70%
Politics25%
Health & Fitness5%
Formats
news briefing, narrative explainer, short news roundup
Tone
neutral, brisk
Language
English
Production
Studio production
Typical length
7 to 15 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode50k–80k
Estimated, confidence 60%: Apple Podcasts shows 1,329 ratings, placing it in the 1,000 to 5,000 band, with a high-profile network publisher, daily cadence and Megaphone hosting; no sponsor signals in the feed.
Audience asks aboutWhat are the biggest news stories today?What is the context behind the political headlines?How do the midterm elections affect the outlook?
Age
15%18-24
25%25-34
22%35-44
38%45+
Gender
45%women
55%men
Countries
🇺🇸 United States80%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
CNN
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the show is published by its network, CNN Podcasts.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicshigh

Recent titles cover a school shooting ('Teen shooter kills 3 children, teacher at Oregon elementary school') and a violent data center backlash, and political coverage is central to the show.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 50 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 2 days ago, a new one about every 0 days.

Monday through Friday get up to speed on the biggest headlines of the day with 5 Things. On Saturdays, get a break for your ears with good news from 5 Good Things. And at noon and Sundays, we take you beyond the headlines to help make sense of what everyone is talking about in politics and beyond with One Thing.
CNN 5 Things's own show description from the podcast feed

Do you make CNN 5 Things? Claim or remove this page.

About CNN 5 Things

CNN 5 Things is a daily news podcast published by CNN Podcasts, as described in the show's feed and on its CNN website page. Each weekday it delivers a five-part briefing on the day's major headlines, with a Saturday good-news edition and a Sunday explainer on politics and other topics. The feed lists 1,000 episodes, typically about 9 minutes long, and Apple Podcasts shows 1,329 ratings with a 3.7 average.

The audience is estimated, not reported: Apple rating counts suggest roughly 50,000 to 80,000 downloads per episode, and the listener profile skews toward adults who follow current affairs. The feed shows no sponsor mentions, so the network's own promotion is the only visible commercial presence.

Brands seeking mass-reach news audiences could consider a host-read mid-roll, estimated at $900 to $2,000 per episode. Sponsors should be comfortable with political and violent news adjacency.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. CNN 5 Things can edit or remove this page at any time.

Questions about CNN 5 Things

How much does CNN 5 Things charge for a podcast sponsorship?

Estimated host-read mid-roll rates are about $900 to $2,000 per episode, based on an estimated 50,000 to 80,000 downloads per episode. Rates are computed from audience estimates, not published by the show.

What is CNN 5 Things about?

CNN 5 Things is a daily news podcast from CNN Podcasts. It delivers a short briefing on the day's headlines on weekdays, with a good-news edition on Saturdays and an explainer on Sundays.

How do I contact CNN 5 Things about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked. Sponsorship requests go through the show's listed contact channel.

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