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College Essay Guy

@collegeessayguy · US · EN

Ethan Sawyer (@collegeessayguy), based in the United States, makes college admissions videos on essays, personal statements and activities lists. The channel has about 84,100 subscribers and a median of roughly 1,400 views per video, with about 50 uploads a year. Sponsored integrations are quoted at roughly $150 to $250 per video.

Why brands book College

A trusted college admissions voice reaching US families planning applications

  • About 84,100 subscribers and roughly 6.9 million lifetime views across 740 videos
  • Median video views near 1,400, with the top 10 percent of videos reaching about 6,000 views
  • Consistent pace of about 50 uploads over the last 90 days, plus a weekly live essay review series
Best foreducation and test prep brandslaptop, stationery and student planning productscollege-bound family services
Watch forMedian views are modest and the sponsored share is very low, so reach per booking is limited and the audience is narrow.

Brand fit report

Content

Topics, IAB taxonomy
Education70%
Careers15%
Podcasts15%
Formats
talking-head advice videos, live essay review sessions, podcast episodes, short tips
Tone
encouraging, practical
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds to about 75 minutes, with a median of roughly 11 minutes

Audience

Commercial intent30/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement1.5%
Likes and comments per view on recent videos
Audience asks abouthow to write a strong personal statementhow to choose and describe activities for the activities listwhether to write about difficult experiences such as mental health
Age
45%18-24
10%25-34
25%35-44
20%45+
Gender
55%women
45%men
Countries
🇺🇸 United States75%
🇨🇦 Canada5%
🇬🇧 United Kingdom5%
Other15%
LanguagesEnglish 100%

Commercial

4%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
college admissions coaching, education courses, books
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel promotes its own coaching, courses and books in video descriptions.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Video titles and descriptions focus on college applications, with no flagged content; one title addresses writing about mental health in an essay, handled as an educational topic.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube84k1.4k50
Instagram–––

Benchmark score: 49 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers2 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform17 / 20

Recent videos

Last three uploads, latest 2 days ago.

Hi! I'm Ethan, and I run College Essay Guy. Our goal is to bring more ease, purpose, and joy to the lives of students, parents, and counselors through the college admission process. 💯 WORK WITH ME & MY TEAM 💯 1-on-1: https://bit.ly/3pRFlnF Free 1-on-1 for low income students: https://www.collegeessayguy.com/matchlighters Free Essay Office Hours—bring a draft: https://www.youtube.com/live/0LgcwilqonI?si=nsSbCRih98pAo6wJ 🧠 MY UPCOMING + ONDEMAND *PAY-WHAT-YOU-CAN COURSES 🧠 Student Courses: https://www.collegeessayguy.com/colle... Counselor Courses: https://www.collegeessayguy.com/colle... *
College Essay Guy's own profile description on YouTube

Are you College Essay Guy? Claim or remove this profile.

About College Essay Guy

College Essay Guy is the YouTube channel of Ethan Sawyer (@collegeessayguy), who posts short tips, long-form essay reviews and a podcast on college admissions. Most videos cover personal statements, supplemental essays and the activities list, and the channel publishes roughly four to five videos a week. Recent uploads include live Essay Office Hours and interviews with admissions professionals.

The audience appears to be high school students applying to college, plus parents and school counselors, based on video topics and titles. These audience details are estimates rather than platform-reported figures. The channel has about 84,100 subscribers and a median view count of roughly 1,400 per video.

Brands in education, student products and planning tools may find this channel useful. At a rate of $20 to $35 per 1,000 median views for long-form content, a sponsored video would cost roughly $150 to $250, which compares with typical paid-ad CPMs of $10 to $30.

Written from College Essay Guy's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. College Essay Guy can edit or remove this page at any time.

Questions about College

How much does Ethan Sawyer charge for a sponsored video?

Based on the channel's median views, a sponsored integration is estimated at roughly $150 to $250 per video. The rate is calculated at $20 to $35 per 1,000 median views for long-form content, which is a CPM comparison rather than a published price. Contact details unlock on Starbooked for $0.80.

What does Ethan Sawyer post about on YouTube?

College Essay Guy covers college admissions, with most videos about personal statements, supplemental essays, activities lists and application strategy. The channel also publishes podcast episodes and live essay review sessions. Videos are mostly talking-head advice aimed at students, parents and counselors.

How do I contact Ethan Sawyer for a brand deal?

Contact details for College Essay Guy unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, so you can send a brand deal request through the platform. Check the channel's business inquiry details before reaching out.

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