Cologuard (@cologuard), a colorectal cancer screening brand channel with about 9,600 subscribers and a median of roughly 1,100 views per video, posts about 49 uploads a year, mostly short ads and Gut Check explainers. Its brand-sponsored integrations are priced at $4 to $8 per 1,000 median views, or about $150 to $250 per video, for a Shorts-heavy channel.
Brand-owned medical channel with 293 million lifetime views
- Median of about 1,100 views per video across roughly 88 uploads
- Shorts account for 64 percent of the catalog, so reach comes from short-form clips
- Top brand spots reached 18.9 million and 19.7 million views
Brand fit report
Content
- Formats
- short-form brand spots, explainer videos with a clinical voiceover, Gut Check Q&A segments
- Tone
- informative, reassuring
- Language
- English
- On camera
- Yes, talking head
- Production
- Studio quality
- Typical length
- under 60 seconds for Shorts, 1 to 2 minutes for explainers
Audience
Commercial
- Brands seen
- CologuardCologuard Plus
- Categories promoted
- colorectal cancer screening, medical diagnostics
- Affiliate links
- No
Titles such as 'Cologuard Plus ® Commercial – Backyard' and 'Skip The Drama - Shark Attack :30' show the channel publishes the brand's own paid commercials, with Rx only disclosures in the descriptions.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
The channel covers a bowel health topic in clinical terms; the 'Mind Your Behind' spot uses a playful double meaning but no adult content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 34 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Mind Your Behind :45 · 1.1k views
▶Mind Your Behind · 379k views
▶Skip The Drama - Nice Catch :15 · 1.2k viewsLast three uploads, latest 8 days ago.
Cologuard® products are intended to screen adults 45 and older at average risk for colorectal cancer. Do not use if you have had a personal history of colorectal cancer or polyps, have inflammatory bowel disease, a family history of colorectal cancer, or certain hereditary syndromes, or a positive result from another colon cancer screening method within that test's recommended screening interval. Cologuard results should be interpreted with caution as false positive and false negatives do occur. Rx only. Content reflects information available and is accurate at the time of publication. For m
About Cologuard
Cologuard (@cologuard) is the official YouTube channel of a colorectal cancer screening brand, with about 9,600 subscribers and roughly 88 uploads. It publishes short Cologuard Plus commercials, Spanish-language spots, and a Gut Check explainer series about symptoms, insurance coverage, and how the test works. Most of the catalog is Shorts, and the content is clinical but accessible.
The audience is likely older adults approaching or past the screening age of 45, plus their families and caregivers. These viewer profiles are estimates, not measured data. Viewership is concentrated in a few large spots, while typical videos draw around 1,100 views.
The channel is best suited to health and medical brands rather than general creator sponsorships. Sponsored integrations on comparable channels are priced at $4 to $8 per 1,000 median views, roughly $150 to $250 per video. That compares with paid ad CPMs of $10 to $30, so budgets should be judged on audience fit, not CPM alone.
Written from Cologuard's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Cologuard can edit or remove this page at any time.
Questions about Cologuard
How much does Cologuard charge for a sponsored video?
Cologuard is a brand-owned channel and does not publish a creator rate. Based on its Shorts-heavy catalog and a median of roughly 1,100 views, a comparable sponsored integration would be estimated at about $150 to $250 per video, using the $4 to $8 per 1,000 median views rule.
What does Cologuard post about on YouTube?
Cologuard posts short Cologuard Plus commercials, Spanish-language spots, and Gut Check explainer videos about colon cancer symptoms, screening age, insurance coverage, and how the at-home test works. Most uploads are under a minute.
How do I contact Cologuard for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but this channel is a brand-owned account, so partnership requests are typically routed through the brand's own marketing team.