Starbooked

Comic Lab

Podcast · patreon.com/comiclab · EN
Hosted by Brad Guigar, Dave Kellett

Comic Lab is a weekly podcast hosted by Brad Guigar and Dave Kellett about making comics and earning a living from them. It has 460 episodes since January 2018, typically about 67 minutes long. Estimated downloads are 5,000 to 25,000 per episode, implying a rate of roughly $90 to $625 per host-read mid-roll.

Why brands sponsor Comic Lab

A highly rated, long-running podcast reaching working cartoonists and comics creators

  • Apple Podcasts rating of 4.9 from 314 ratings, with 303 five-star reviews.
  • 460 episodes since 2018 with a steady weekly release and roughly an hour per episode.
  • Audience of aspiring and working comics creators who are actively building businesses and buying tools.
Best forart supplies and drawing toolscreator software and platformscomic conventions and workshops
Watch forAudience is a niche of comics creators, so reach is narrow and download numbers are not published.

Brand fit report

Content

Topics, IAB taxonomy
Arts & Entertainment70%
Careers20%
Business10%
Formats
co-hosted banter, interview, how-to segment
Tone
friendly, practical
Language
English
Production
Clean, edited audio
Typical length
60 to 75 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 50%: 314 Apple ratings (rating average 4.9) over an eight-year-old show with 460 episodes, weekly cadence and no named sponsors, shifted by the Apple rating band.
Audience asks abouthow to build a comics businesshow to market a webcomichow to improve comic drawing and storytelling
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
40%women
60%men
Countries
🇺🇸 United States60%
🇨🇦 Canada10%
🇬🇧 United Kingdom10%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

The description links to a Patreon community and lists a sponsorship inquiry email, with no sponsor named in the feed or titles.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicslow

The feed carries the explicit flag set to 1 and the show is about comics, but no recent titles show adult or violent content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 86 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 7 days.

The podcast about making comics — and making a living from comics! It's half shop talk, half how-to, and half friendship. WE SQUEEZED IN THREE HALVES. It's tips and tricks and all the joys of cartooning as a pro. So pull up your drawing chair, put on some headphones, and join us while you draw! And if you like what you hear, join our community at patreon.com/comiclab (For sponsorship inquiries:…
Comic Lab's own show description from the podcast feed

Do you make Comic Lab? Claim or remove this page.

About Comic Lab

Comic Lab is a weekly podcast hosted by Brad Guigar and Dave Kellett, covering the craft of cartooning and the business of making a living from comics. Per the feed and the show's Patreon link, episodes run about an hour and the show has published 460 episodes since January 2018. The show carries a 4.9 average rating from 314 ratings on Apple Podcasts.

Listeners are most likely aspiring and working comics creators, a group that is estimated rather than measured. Estimated downloads are 5,000 to 25,000 per episode. No sponsors are named in the feed, and the show points to a Patreon community and a sponsorship inquiry email.

The show suits brands selling drawing tools, creator software or conventions. At an estimated rate of $90 to $625 per host-read mid-roll, a sponsor buys access to a focused, engaged audience of comics makers.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Comic Lab can edit or remove this page at any time.

Questions about Comic Lab

How much does Comic Lab charge for a podcast sponsorship?

Based on estimated downloads of 5,000 to 25,000 per episode, a host-read mid-roll is roughly $90 to $625 per episode. Final pricing depends on the terms agreed with the show.

What is Comic Lab about?

Comic Lab is a podcast hosted by Brad Guigar and Dave Kellett about making comics and earning a living as a cartoonist. Episodes mix shop talk, how-to advice and guest interviews.

How do I contact Comic Lab about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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