Starbooked

Competenz (@competenznzskills) is a New Zealand industry training organisation whose YouTube channel publishes apprenticeship and career videos. It has about 1,660 subscribers and a median of 617 views per video, with no uploads in the past year. Brand rate: $150 to $250 per video.

Why brands book Competenz

Reach New Zealand trades learners and employers through a training organisation's channel

  • Median of 617 views per video across 127 uploads
  • Roughly 1,660 subscribers, mostly New Zealand viewers
  • Recent catalogue is dormant, so audience reach is limited
Best fortrades training providersemployer recruitment campaigns
Watch forNo uploads in the past year and low view counts limit reach.

Brand fit report

Content

Topics, IAB taxonomy
Business40%
Careers35%
Education25%
Formats
interview profiles, explainer videos, employer guides, event recordings
Tone
informational, earnest
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
2 to 4 minutes

Audience

Commercial intent30/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Engagement0.4%
Likes and comments per view on recent videos
Audience asks abouthow apprenticeships workwhat the trade pays and requireshow employers enrol apprentices
Age
30%18-24
30%25-34
20%35-44
20%45+
Gender
45%women
55%men
Countries
New Zealand90%
🇦🇺 Australia3%
🇺🇸 United States2%
LanguagesEnglish 98%Maori 2%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Channel content is training and career promotion with no flagged material in recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.7k6170

Benchmark score: 47 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers46 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 1774 days ago.

Competenz is an Industry Training Organisation and exists to help people develop their skills on-the-job. We set standards, develop and manage qualifications to ensure New Zealand's workforce is highly skilled. These range from apprenticeship programmes to short training programmes - from entry level to advanced technical trades qualifications. Through our network of offices, we look after the needs of nearly 3,500 businesses, helping 20,000 people develop their skills on the job each year. Find more information about our industries on our website here: http://www.competenz.org.nz/ For mor
Competenz's own profile description on YouTube

Are you Competenz? Claim or remove this profile.

About Competenz

Competenz is a New Zealand industry training organisation, and its YouTube channel posts apprenticeship explainers, employer guides, and profile interviews with apprentices and staff. The channel has about 1,660 subscribers and a median of 617 views per video, with uploads concentrated in 2017 and 2018. Audience estimates suggest viewers are mostly New Zealand job seekers, apprentices, and employers, though this is an estimate. Brand work is limited to the organisation's own training promotion. At an estimated $150 to $250 per video, the rate works out to roughly $150 to $400 per 1,000 views, well above typical paid ad CPMs of $10 to $30, so bookings suit targeted recruitment or training campaigns rather than broad reach.

Competenz's own channel is an unusual case, since the organisation runs its own training network and promotes it directly. Its website describes serving nearly 3,500 businesses and helping 20,000 people each year, which indicates a large employer base. Brands considering the channel should weigh its dormant recent history against its niche relevance.

Written from Competenz's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Competenz can edit or remove this page at any time.

Questions about Competenz

How much does Competenz charge for a sponsored video?

Based on its median of 617 views, the estimated rate is $150 to $250 per video. This is a range derived from the channel's long-form view levels, not a published price, so confirm terms directly before booking.

What does Competenz post about on YouTube?

Competenz posts apprenticeship explainers, employer guides, and profile videos featuring apprentices in trades such as engineering, print, and signmaking. Uploads are mostly from 2017 and 2018. The channel is informational and aimed at New Zealand learners and employers.

How do I contact Competenz for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly. Competenz's website also lists an info email for enquiries about its qualifications.