coocazoo (@coocazoo) is a German brand channel run by Hama GmbH & Co KG, publishing short-form videos about school backpacks, accessories and style for teens. The channel has about 1,670 subscribers, roughly 25 million total views and a median of about 50,000 views per video. It posts several times a week, and sponsored integrations are priced at roughly $150 to $250 per video.
Reach German teens through a brand-owned school backpack channel with strong short-form views
- Median of about 50,000 views per video, with a 90th percentile near 200,000 views
- About 48 uploads in the last 365 days, mostly vertical shorts
- Recent back-to-school shorts reached 100,000 to 900,000 views
Brand fit report
Content
- Formats
- vertical shorts, product showcase clips, giveaway announcements
- Tone
- upbeat, playful
- Language
- German
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- school backpacks, bags and cases, drinking bottles, school accessories
- Affiliate links
- No
The channel is the brand's own account, so no third-party sponsorship disclosures appear; recent videos promote its own products and an FC Bayern limited edition.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is school-oriented product promotion aimed at young teens with no concerning material found in the recent videos.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 1.7k | 50k | 11 |
Benchmark score: 61 / 100
Public rule, same for everyone. How it works.
Recent videos
▶READY FOR SCHOOL? 😎 Die besten Stories beginnen auf dem Sch · 29k views
▶BACK TO SCHOOL mit coocazoo 🎒📚 · 41k views
▶coocazoo x FC Bayern 🎒⚽ Wir sind bereit für den 1. Spieltag · 19k viewsLast three uploads, latest 50 days ago.
Style, Funktion und Ergonomie – das ist dein coocazoo Schulrucksack! Er ist der perfekte Begleiter für die weiterführende Schule und wächst im Handumdrehen mit dir mit. Du hast die Wahl zwischen vielen coolen Designs und kannst den Look deines coocazoo Schulrucksacks so individualisieren, wie er dir gefällt. Entdecke unsere Kollektion und finde deinen Schulrucksack auf https://www.coocazoo.com/ ------------------------------------------------------------------------------- coocazoo ist eine Marke der Hama GmbH & Co KG Impressum: Hama GmbH & Co KG Dresdner Str. 9 86653 Monheim Deutschland
About coocazoo
coocazoo is a German YouTube channel run by Hama GmbH & Co KG, the company behind the coocazoo school backpack brand. The channel posts mainly short vertical videos that show backpack models, accessories, limited editions and giveaways aimed at students moving up to secondary school. Content is short and frequent, with most videos under 30 seconds.
The audience is estimated to be mostly German-speaking teens and parents, with a large share of viewers in Germany, Austria and Switzerland. The channel has about 1,670 subscribers and a median of about 50,000 views per video. Recent back-to-school shorts reached several hundred thousand views.
This channel suits brands selling youth fashion, school supplies or family-oriented products that want German-speaking reach. Estimated sponsored video rates are $150 to $250 per video, which compares with the $10 to $30 CPM typical of paid ads.
Written from coocazoo's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. coocazoo can edit or remove this page at any time.
Questions about coocazoo
How much does coocazoo charge for a sponsored video?
Estimated sponsored rates are $150 to $250 per video, based on a median of about 50,000 views and a short-form CPM of $4 to $8 per 1,000 views. The channel is the brand's own, so third-party sponsorship is unlikely.
What does coocazoo post about on YouTube?
coocazoo posts short vertical videos about school backpacks, accessories, limited editions and giveaways. Content is German-language and aimed at students moving up to secondary school, with a playful tone.
How do I contact coocazoo for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.