Covered in Pet Hair (@coveredinpethair), a US pet-focused talk show hosted by Isabel Alvarez Arata from El Paso, has about 1.3K subscribers and a median of 19 views per video. The live-stream show features pet professionals over drinks, and uploads have paused for over a year. Sponsored integrations are estimated at $150 to $250 per video.
Niche pet-industry talk show with engaged professional guests
- Median of 19 views per video, so reach is small and should be priced accordingly
- Roughly 1,320 subscribers and 689 total uploads since 2016
- Audience appears concentrated in pet professionals and owners, per interview topics
Brand fit report
Content
- Formats
- live stream interview, panel discussion, weekly round-up
- Tone
- casual, conversational
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- 40 to 70 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Alcohol is central to the format ("a boozy show for pet lovers"), and some episodes cover dog bites, which the host flags as a trigger warning in 'Weekly Pet Round-Up: Dog Bites'.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 2 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Weekly Pet Round-up: Live from Superzoo · 19 views
▶The Weekly Pet Round-Up: The More Your Know Summit Recap · 30 views
▶Covered in Pet Hair - a boozy show for pet lovers · 25 viewsLast three uploads, latest 429 days ago.
ABOUT THE SHOW Covered in Pet Hair® is a boozy show for pet lovers! Join pet pros and enthusiasts for drinks, games, and expert tips. ABOUT THE HOST Isabel Alvarez Arata is a writer and content creator with a focus on business, marketing, and lifestyle. Her passion lies in sharing her knowledge of pets, pet care, and pet-friendly living, which she acquired as a pet industry entrepreneur for over 12 years. Isabel lives in El Paso with her husband, 2 young children, and 1 old dog. Inquiries: coveredinpethair@thewagpack.com ▪️https://www.instagram.com/coveredinpethair ▪️https://www.facebook.
About Covered in Pet Hair
Covered in Pet Hair is a long-running YouTube talk show hosted by Isabel Alvarez Arata, a writer and pet industry entrepreneur based in El Paso, Texas. The show, branded as a boozy show for pet lovers, runs as live-stream interviews and weekly panel round-ups with pet professionals covering topics like pet sitting, behavior, heartworm prevention, and pet care costs. Isabel's bio on the channel describes over 12 years in the pet industry; the channel description also lists her as a writer and content creator focused on business, marketing, and lifestyle.
The channel has about 1,320 subscribers and a median of 19 views per video. Audience size is estimated from the small view counts and likely consists mostly of pet owners and pet service professionals in the United States. Uploads have not occurred in the past year, so current activity should be verified before booking.
Sponsored integrations are estimated at $150 to $250 per video, which works out to a CPM of roughly $8 to $13 per 1,000 views on median viewership, compared with typical paid-ad CPMs of $10 to $30. Brands seeking deep pet-professional conversations for a small budget may find it a fit.
Written from Covered in Pet Hair's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Covered in Pet Hair can edit or remove this page at any time.
Questions about Covered
How much does Isabel Alvarez Arata charge for a sponsored video?
Estimated rates for Covered in Pet Hair are $150 to $250 per video, based on its median of 19 views. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
What does Covered in Pet Hair post about on YouTube?
The channel runs live-stream talk shows and weekly round-ups with pet professionals on topics such as pet sitting, dog behavior, cat boarding, heartworm prevention, and pet care costs. Episodes are typically 40 to 70 minutes long.
How do I contact Isabel Alvarez Arata for a brand deal?
The channel lists coveredinpethair@thewagpack.com for inquiries. Full contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.