Starbooked

CPG Vibes is hosted by Gavin Konkel and Wade Yenny, who discuss food and beverage market trends, current events and listener questions. The show has 220 episodes on a weekly cadence, with a median length of about 63 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a rate of $90 to $625 per host-read mid-roll (estimate).

Why brands sponsor CPG Vibes

Reach food and beverage industry professionals through hosts with 35 combined years in CPG

  • Weekly episodes of about an hour cover CPG categories, retail and industry leadership.
  • Apple Podcasts shows 410 ratings averaging 5.0 stars, suggesting a loyal listener base.
  • Interviews with brokers, sales leaders and founders put guests in front of an industry-focused audience.
Best forB2B food and beverage servicesemerging CPG brands seeking retail visibilityrecruitment for industry roles
Watch forAudience size is estimated from ratings, and the show carries no existing sponsors to benchmark against.

Brand fit report

Content

Topics, IAB taxonomy
Business60%
Food & Drink30%
Careers10%
Formats
co-hosted banter, interview, category review
Tone
informal, practical
Language
English
Production
Clean, edited audio
Typical length
55 to 65 minutes

Audience

Commercial intent65/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 40%: 410 Apple ratings (band 200 to 1,000, 5,000 to 25,000 per episode) on a show of 220 episodes, weekly cadence, and a niche B2B audience, with the Podcast Index popularity of 3 and a 2022 start (shifted one band up for age under two years is not applied, as the show is over four years old).
Audience asks aboutHow are CPG categories performing and where is growth coming from?What does a career in CPG sales, brokering or leadership look like?How do promotions, deductions and retail channels work for food and beverage brands?
Age
10%18-24
35%25-34
30%35-44
25%45+
Gender
35%women
65%men
Countries
🇺🇸 United States80%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
No explicit flag set (explicit=0) and episode titles cover category reviews and industry interviews.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 15 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks7 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 66 days ago, a new one about every 8 days.

Co-Hosts Gavin Konkel and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show.
CPG Vibes's own show description from the podcast feed

Do you make CPG Vibes? Claim or remove this page.

About CPG Vibes

CPG Vibes is a weekly podcast hosted by Gavin Konkel and Wade Yenny, who bring a combined 35 years of experience in the consumer packaged goods industry. According to the show's description, the hosts discuss food and beverage market trends, share updates on their lives and current events, and answer listener questions live. Episodes run a median of about 63 minutes, and the show has released 220 episodes since January 2022.

The Apple Podcasts listing shows 410 ratings with an average of 5.0 stars and a weekly update frequency. Recent episode titles include category reviews, CPG Talk installments and interviews with industry figures such as Shannon Peffley, Steve Black and Yuval Selik. Audience figures are estimates only: based on rating counts, the show likely reaches 5,000 to 25,000 listeners per episode, with an English-speaking, US-leaning audience of industry professionals.

No sponsors were found in the feed. Estimated rates of $90 to $625 per host-read mid-roll episode would suit food and beverage suppliers, retail services and recruiters seeking access to CPG decision-makers. Source: the show's RSS feed, its Spotify for Podcasters page and Apple Podcasts.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. CPG Vibes can edit or remove this page at any time.

Questions about CPG Vibes

How much does CPG Vibes charge for a podcast sponsorship?

Based on estimated audience size, a host-read mid-roll on CPG Vibes is estimated at $90 to $625 per episode. Final pricing depends on the sponsor's package and the show's current audience data.

What is CPG Vibes about?

CPG Vibes is a weekly show hosted by Gavin Konkel and Wade Yenny. It covers food and beverage market trends, industry interviews, category reviews and listener questions.

How do I contact CPG Vibes about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked directly through Starbooked.

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