Prema's Culinary
Premalatha Aravindhan (@cpremas79), a home cook whose Prema's Culinary channel posts South Indian and Tamil vegetarian recipes, cooking tips and festival guides, with about 24,300 subscribers and median views near 1,500. Uploads run roughly weekly to biweekly, mostly Shorts. Sponsored integrations are quoted at $150 to $250 per video.
Tamil home-cooking channel with 24,300 subscribers and reliable recipe demand
- Median views of 1,485 and a top video of 8,639 views on a kitchen product demo
- Roughly 42 uploads in the past 365 days, with 92% of uploads in Shorts format
- Rate of $150 to $250 per video, roughly $4 to $8 per 1,000 median views, a CPM comparable to paid ads at $10 to $30
Brand fit report
Content
- Formats
- short vertical recipe clips, step-by-step tutorials, festival preparation walkthroughs, product demos
- Tone
- homely, instructional
- Language
- TA
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- kitchen appliances (product demos in uploads, not confirmed sponsorships)
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; 'Instant pot pip inner vessel and useful accessories' is a product-focused demo with links in the description but no disclosure.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is recipes and religious festival guides such as 'Varalakshmi Vratam 2026' and 'Happy Thaipusam', with no flagged material.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 19 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Cabbage Kootu, spicy muttaikose kootu with kadalaparuppu · 899 views
▶Varalakshmi Vratam 2026, How we celebrate Varalakshmi pooja · 2.8k views
▶Varalakshmi Pooja Lakshmi 2026, Varalakshmi Pooja previous d · 2k viewsLast three uploads, latest 25 days ago.
Welcome to Prema's Culinary by Premalatha Aravindhan Connect with us: Facebook: https://www.facebook.com/premasculinary Twitter: https://twitter.com/cpremas79 Google+: https://plus.google.com/1099143202344... Read our Recipe Blog: www.premascook.com Subscribe to our channel: http://www.youtube.com/subscription_cpremas79
About Prema's Culinary
Prema's Culinary is the YouTube channel of Premalatha Aravindhan (@cpremas79), who posts South Indian and Tamil vegetarian recipes, kitchen tips and festival preparation guides. The channel has about 24,300 subscribers and 6.9 million lifetime views, and most uploads are short vertical videos under a minute. The creator also links a recipe blog at premascook.com; the website excerpt available to us contained no profile text, so details about her wider background are not confirmed.
The channel's audience appears to be mostly Tamil-speaking home cooks, with estimated viewers concentrated in India and a smaller share abroad. These demographics are estimates from language and topic signals, not platform analytics. Median views sit near 1,500 per video, with occasional spikes above 6,000 for kitchen gadget and festival content. Uploads average around three to four per month over the past year.
Brand work is not yet visible; no sponsorships were found in recent uploads. Based on the view metrics, a sponsored integration is quoted at $150 to $250 per video, which works out to roughly $4 to $8 per 1,000 median views. That is a CPM of $4 to $8 at Shorts rates, below the $10 to $30 typical for paid ads. Brands selling kitchen appliances, pantry staples or festival products to Tamil households are the best fit.
Written from Prema's Culinary's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Prema's Culinary can edit or remove this page at any time.
Questions about Prema's
How much does Prema's Culinary charge for a sponsored video?
Premalatha Aravindhan's sponsored integrations are estimated at $150 to $250 per video, based on a median of about 1,485 views on Shorts-heavy uploads. The rate is set by the channel's view metrics, not a published rate card, so confirm the final price directly.
What does Prema's Culinary post about on YouTube?
The channel posts South Indian and Tamil vegetarian recipes, festival preparation guides such as Varalakshmi Vratam, and kitchen tips including instant pot and cooker demonstrations. Most videos are under a minute long and filmed in a simple home kitchen setup.
How do I contact Prema's Culinary for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the profile for the booking option.
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