Starbooked

빵터진 엄마 (@crackup_umma) is a Korean YouTube creator who posts short convenience store and snack reviews, with about 10,200 subscribers and a median of roughly 8,600 views per video. She uploads near-daily, around 50 videos a year. Sponsored integration rates run about $60 to $290 per video, mostly for Shorts-heavy content.

Why brands book 빵터진

Korean convenience store snack reviews with fast, high-volume reach

  • Median of about 8,600 views per video across the last 30 uploads
  • Uploads near-daily, about 50 videos in the past 12 months
  • Top recent video reached about 52,000 views with a sponsored-style gummy launch
Best fornew snack or dessert launches in Korealimited-edition confectionery promotions
Watch forMostly Shorts, so reach comes in short bursts; sponsorship history is thin and disclosure is limited.

Brand fit report

Content

Topics, IAB taxonomy
Food & Drink85%
Lifestyle15%
Formats
short vertical product tasting clips, quick first-bite reactions, recipe-style snack remixes
Tone
playful, energetic
Language
Korean
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 30 seconds

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement0.8%
Likes and comments per view on recent videos
Audience asks aboutwhere to buy the new convenience store snackwhether the product tastes as good as it lookswhich new snacks are worth trying this week
Age
30%18-24
40%25-34
20%35-44
10%45+
Gender
65%women
35%men
Countries
🇰🇷 South Korea90%
🇺🇸 United States3%
🇯🇵 Japan2%
LanguagesKorean 100%

Commercial

4%of the last 50 videos were sponsored
Ad readseparate sponsor segment
Brands seen
None yet
Categories promoted
snacks, confectionery
Affiliate links
No

A title tagged 제품제공 and 단순협찬 (product supplied, simple sponsorship) appears in the last 50 videos, labelled 잔망루피! 잔망비타 잔망스윗젤리!, with no named brand in the metadata.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is everyday snack tasting with no flagged themes in the titles or descriptions reviewed.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube10k8.6k44

Benchmark score: 82 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest today.

신상 간식도 먹어 보고?! 내돈내산 리뷰!!유행은 못 참는다구!!! 빵 터질꺼다 진짜!!! 광고 및 협업 문의: sunny271004@gmail.com
빵터진 엄마's own profile description on YouTube

Are you 빵터진 엄마? Claim or remove this profile.

About 빵터진 엄마

빵터진 엄마 (@crackup_umma) is a South Korean YouTube channel run by a creator who reviews new convenience store and snack products. The channel posts mostly vertical Shorts under 30 seconds, featuring quick first-bite reactions and playful takes on trending items. Most videos are self-described 내돈내산 (bought with my own money) and recent uploads cover 편의점 snacks, dessert, and viral trends.

The channel has about 10,200 subscribers and roughly 17 million lifetime views. Its median view count is about 8,600 per video, with the top recent upload reaching about 52,000. Audience estimates suggest a Korean-speaking base, mostly women in their 20s and 30s, though these figures are estimates and not verified data.

Brands looking at Korean convenience store launches can book a sponsored integration for roughly $60 to $290 per video, which works out to about $7 to $8 CPM at the Shorts rate. Paid ads typically run $10 to $30 CPM, so this is a low-cost way to reach a snack-focused audience.

Written from 빵터진 엄마's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 빵터진 엄마 can edit or remove this page at any time.

Questions about 빵터진

How much does 빵터진 엄마 charge for a sponsored video?

Rates are estimated at about $60 to $290 per video, based on a median of about 8,600 views and the Shorts pricing band. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked directly.

What does 빵터진 엄마 post about on YouTube?

The channel posts short reviews of new convenience store snacks, desserts, and viral food trends, mostly in Korean. Videos are usually under 30 seconds and feature quick tastings and reactions to newly released products.

How do I contact 빵터진 엄마 for a brand deal?

The channel lists a business email for 광고 및 협업 문의 in its description. Full contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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