Cru (@cruglobal), a US-based Christian ministry channel run by Cru, formerly Campus Crusade for Christ International. It posts testimonies, spiritual growth content and ministry resources, with about 22,000 subscribers and median views near 222. Uploads run about 30 videos a year, and a sponsored integration is estimated at $150 to $250 per video.
Faith-based ministry reaching a steady, engaged Christian audience
- Median views of 222 with a 90th percentile near 808 across recent uploads
- Posted 30 videos in the past 365 days, with 13 in the last 90 days
- Engagement rate of 2.5 percent, with a like rate of 2.3 percent
Brand fit report
Content
- Formats
- testimonial interviews, ministry announcements, how-to tool walkthroughs
- Tone
- earnest, encouraging
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 2 to 5 minutes, with occasional long live broadcasts
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- faith-based resources, conversation tools
- Affiliate links
- Yes
No sponsorship disclosures found in the last 50 videos; the Soularium videos promote the ministry's own product.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is faith-based testimony and ministry material with no flagged titles; 'Thailand Tsunami' references a disaster in a non-graphic way.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 19 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Cru Worldwide Day of Prayer - 75th Celebration · 26 views
▶Here Am I, Send Me: Answering the Call to Ministry · 82 views
▶Come Help Change the World With Us · 80 viewsLast three uploads, latest today.
Cru / Campus Crusade for Christ International is a caring community passionate about connecting people to Jesus Christ. With Cru, you'll have local and global opportunities to learn, connect and go. Here on our YouTube channel, find changed life stories from people just like you, inspiration for spiritual growth, and useful tips for making an impact. Connect with us! ----------------- Instagram: https://www.instagram.com/Cruinstagram Facebook CruGlobal: https://www.facebook.com/CruGlobal Subscribe: to our YouTube channel http://bit.ly/SubscribeCruGlobal
About Cru
Cru (@cruglobal) is the YouTube channel of Cru, the ministry formerly known as Campus Crusade for Christ International, based in the United States. It posts changed-life testimonies, discipleship teaching, short ministry announcements and walkthroughs of its Soularium conversation tool. Uploads are irregular, with 30 videos in the past year.
The channel has about 22,000 subscribers and a median of 222 views per video. Viewers are likely young adults and church-affiliated audiences, though these are estimates rather than channel-reported figures. Brand work is not visible in the data; the one commercial product shown is the ministry's own Soularium set.
Based on the view counts, a sponsored integration is estimated at $150 to $250 per video, about $20 to $35 CPM in line with the channel's long-form ratio. That is higher than the typical $10 paid-ad CPM, so this channel suits faith-aligned brands that value a committed audience over raw reach.
Written from Cru's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Cru can edit or remove this page at any time.
Questions about Cru
How much does Cru charge for a sponsored video?
Based on a median of 222 views, the estimated rate is $150 to $250 per video, which works out to $20 to $35 CPM. The figure is an estimate, not a published rate card.
What does Cru post about on YouTube?
Cru posts testimonies of people whose lives changed through their faith, teaching on discipleship and spiritual growth, ministry announcements, and walkthroughs of its Soularium conversation tool.
How do I contact Cru for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked.
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