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CrystalConcentrics

@crystalconcentrics · US · EN

Kyle Russell (@crystalconcentrics) is a US crystal vendor and author based in Massachusetts who posts short vertical videos about gem shows, minerals, crystal specimens and travel. The channel has about 13,500 subscribers and a median of 346 views per video, with roughly 30 uploads in 90 days. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book CrystalConcentrics

Reach crystal and gem show buyers with a steady, low-cost US creator

  • Median 346 views and mean 834 views across the last 30 videos
  • About 30 uploads in the last 90 days keeps the channel active
  • At $20 to $35 CPM on long-form, estimates sit well below the $10 to $30 paid ad range for Shorts-heavy output
Best forcrystal and mineral retailersgem show and event promotion
Watch forMost videos are Shorts with low median views; expect modest reach per video.

Brand fit report

Content

Topics, IAB taxonomy
Hobbies & Interests70%
Shopping20%
Travel10%
Formats
vertical Shorts showcasing vendor booths, behind-the-scenes gem show setup, travel vlogs
Tone
friendly, informative
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 60 seconds

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement0.1%
Likes and comments per view on recent videos
Audience asks aboutwhere to buy a specific crystal or specimenhow to authenticate or price rare mineralswhich gem shows are worth attending
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
55%women
45%men
Countries
🇺🇸 United States90%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
crystals and minerals, crystal jewelry
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel promotes its own shop and store, not third-party brands.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is about minerals, gem shows and travel scenery with no flagged themes in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube14k34630

Benchmark score: 36 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers3 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform3 / 20

Recent videos

Last three uploads, latest 8 days ago.

Working with Crystals for over 3 decades - Kyle Russell's become a Social Media personality, speaker, and author - his book is Crystal Energy: Understanding and Working with Crystals for Clarity and Flow. It's available through is web store at www.CrystalConcentrics.com, where you can also find a Blog, Podcast, Videos and nearly 1000 specimens and jewelry items. Kyle also has a brick-and-mortar store in the historical district of Arlington Center, Massachusetts, open daily. Email Kyle@CrystalConcentrics.com for more information, and with any questions!
CrystalConcentrics's own profile description on YouTube

Are you CrystalConcentrics? Claim or remove this profile.

About CrystalConcentrics

Kyle Russell runs CrystalConcentrics, a channel that posts mostly vertical Shorts about crystals, minerals, gem show booths and travel stops around the United States. Videos are short, usually under a minute, and shot with a handheld camera on location, with frequent updates from shows in Massachusetts, Pennsylvania, New Jersey and Las Vegas.

Kyle's own website describes him as a crystal author, speaker and social media personality, and says he runs a brick-and-mortar store in Arlington Center, Massachusetts, along with an online shop. The audience is estimated to be mostly US adults interested in crystals and collectibles, though this is an estimate rather than platform data.

At a median of 346 views per video, the channel is best suited to small retailers and event organizers seeking a niche US audience. Sponsored rates are estimated at $150 to $250 per video, which works out to a CPM of about $20 to $35 per 1,000 views, compared with the $10 to $30 typical for paid ads.

Written from CrystalConcentrics's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. CrystalConcentrics can edit or remove this page at any time.

Questions about CrystalConcentrics

How much does Kyle Russell charge for a sponsored video?

Based on the channel's median views and its mostly Shorts format, sponsored integrations are estimated at $150 to $250 per video. Exact rates are set by the creator and depend on deliverables and usage rights.

What does Kyle Russell post about on YouTube?

The channel posts short vertical videos about crystals, minerals, fossils and jewelry, mainly filmed at gem and mineral shows across the US. It also includes occasional travel vlogs from national parks and destinations in Arizona and Nevada.

How do I contact Kyle Russell for a brand deal?

Contact details for brand deals unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.