Starbooked

Krista Leavitt, known as CurlSpecialist (@curlspecialist), is a Canadian curly hair specialist based in Fredericton, New Brunswick, who posts hair tutorials and product reviews. Her channel has about 1,940 subscribers and a median of roughly 570 views per video, with 17 uploads and none in the past year. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book CurlSpecialist

Engaged Canadian curly hair audience for targeted styling and haircare products

  • Median of about 570 views per video, with a 90th percentile near 7,700 views
  • Long-form webinars drew 14,650 views on the protein myth episode
  • Existing partnership with Curl Warehouse shows prior product integration
Best forcurly hair product launchessalon and styling toolshaircare education campaigns
Watch forNo uploads in the past 12 months, so audience reach is currently limited and the channel may be inactive.

Brand fit report

Content

Topics, IAB taxonomy
Beauty70%
Lifestyle30%
Formats
short how-to clips, long-form webinars, product and course testimonials
Tone
instructional, warm
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 60 seconds for tutorials, 1 to 2 hours for webinars

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement1.4%
Likes and comments per view on recent videos
Audience asks abouthow to clip curly hair for volumehow to style wavy hair without frizzwhich curly hair products work best
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
85%women
15%men
Countries
🇨🇦 Canada60%
🇺🇸 United States30%
Other10%
LanguagesEnglish 100%

Commercial

12%of the last 50 videos were sponsored
Ad readseparate sponsor segment
Brands seen
None yet
Categories promoted
curly hair products, hair care courses
Affiliate links
Yes

The video 'Best Curly Hair Products In Canada' describes a partnership with Curl Warehouse to ship products to clients across Canada and the USA.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
No flagged content found in recent titles or descriptions; topics are hair care and styling.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.9k5690

Benchmark score: 37 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers37 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 582 days ago.

Curly Hair Specialist, Krista Leavitt, Owner of Fredericton, New Brunswick's first exclusively wavy & curly hair salon, an online store shipping curly hair products exclusively all over Canada, and creator of 4 online courses with step-by-step tutorials on styling your wavy, curly and tight curly hair! Courses are for individuals and Hair Stylists. Go to www.curlspecialist.com for appointment bookings, online store, blog, FAQ's and more! website: www.curlspecialist.com Instagram: @curlspecialist Facebook: Krista Leavitt - Curl Specialist Online store: www.curlyhairgoodies.com contact: cur
CurlSpecialist's own profile description on YouTube

Are you CurlSpecialist? Claim or remove this profile.

About CurlSpecialist

Krista Leavitt, known as CurlSpecialist, runs a curly hair channel on YouTube under the handle @curlspecialist. She posts short how-to clips on styling wavy and curly hair, along with longer webinars covering hair science and product guidance. Most of her videos are filmed herself with low production, and she has uploaded 17 videos in total.

The channel has about 1,940 subscribers and a median of around 570 views per video. Based on public data, the audience appears to be mostly women in Canada and the United States, though these demographic estimates are approximate. Her website describes her as the owner of a curly hair salon in Fredericton, New Brunswick, and a seller of curly hair products. Her content has included a partnership with Curl Warehouse.

Brands seeking a niche curly hair audience may consider her channel. At an estimated $20 to $35 CPM, sponsored integrations would cost $150 to $250 per video, which is a higher cost per thousand views than the typical $10 CPM for paid ads, but may suit brands wanting trusted, specific recommendations.

Written from CurlSpecialist's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. CurlSpecialist can edit or remove this page at any time.

Questions about CurlSpecialist

How much does CurlSpecialist charge for a sponsored video?

Based on her median views, a sponsored integration is estimated at $150 to $250 per video. Rates are estimates derived from public channel data and may differ from her actual pricing.

What does CurlSpecialist post about on YouTube?

Krista Leavitt posts curly and wavy hair tutorials, styling tips, product guidance, and longer educational webinars on hair care, including hair science and moisture myths. Most content is for individuals and hair stylists.

How do I contact Krista Leavitt for a brand deal?

Contact details can be unlocked on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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