Starbooked

U.S. Customs and Border Protection

@customsborderprotect · US · EN

U.S. Customs and Border Protection (@customsborderprotect), a United States federal law enforcement agency, publishes about 50 videos a year covering border security, trade enforcement, travel programs and hiring. With about 85,000 subscribers and a median of roughly 2,000 views per video, its channel is official government communication rather than a creator channel. It does not accept sponsorships, so no brand rate applies.

Why brands book U.S.

Official federal channel; not available for paid brand integrations

  • About 85,000 subscribers and roughly 18 million lifetime views
  • Median of about 2,000 views per video across the last 30 uploads
  • Publishes around 50 videos a year, with 7 in the last 90 days
Best forgovernment recruitmentpublic information campaigns
Watch forOfficial government agency; commercial sponsorship is not a realistic option.

Brand fit report

Content

Topics, IAB taxonomy
Politics45%
Careers25%
Law Enforcement20%
Travel10%
Formats
press conference recordings, short operational clips, hiring process explainers
Tone
official, informational
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds to about 60 minutes, with many clips under 2 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment45/100
Estimated from titles, descriptions and engagement
Engagement1.5%
Likes and comments per view on recent videos
Audience asks abouthow to become a Border Patrol agent or CBP officerGlobal Entry and trusted traveler enrollmentborder wall and seizure operations
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
35%women
65%men
Countries
🇺🇸 United States85%
🇲🇽 Mexico5%
🇨🇦 Canada2%
LanguagesEnglish 95%Spanish 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugsmedium
Violencemedium
Politicshigh

Recent titles cover methamphetamine and cocaine seizures (e.g. 'Laredo Meth Seizure Press Conference') and a border wall expansion, which place it in politically charged and drug-related territory.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube85k2k7
X–––
Instagram–––

Benchmark score: 27 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers3 / 50
Activity Uploads in the last 90 days7 / 30
Reach Followers on the main platform17 / 20

Recent videos

Last three uploads, latest today.

With more than 60,000 employees, U.S. Customs and Border Protection, CBP, is one of the world's largest law enforcement organizations and is charged with keeping terrorists and their weapons out of the U.S. while facilitating lawful international travel and trade. As the United States’ first unified border entity, CBP takes a comprehensive approach to border management and control, combining customs, immigration, border security, and agricultural protection into one coordinated and supportive activity. Instagram - https://instagram.com/CBPgov Facebook - https://facebook.com/CBPgov Twitter
U.S. Customs and Border Protection's own profile description on YouTube

Are you U.S. Customs and Border Protection? Claim or remove this profile.

About U.S. Customs and Border Protection

U.S. Customs and Border Protection (@customsborderprotect) is the official YouTube channel of the federal agency that secures U.S. borders, regulates trade and facilitates lawful travel. The channel publishes press conferences, operational clips such as maritime and air interdiction, Trusted Traveler program explainers and hiring process videos, usually a few times a week. Based on channel metrics, the audience is mostly U.S. adults interested in federal careers, travel programs and border policy, though these are estimates.

Recent uploads reach a median of about 2,000 views, with the most-watched videos being hiring guides that draw over 20,000 views. The channel does not run sponsored integrations, so no per-video rate applies; for comparison, paid ads on YouTube typically run $10 to $30 CPM.

This channel is best suited to government agencies and public-interest organizations seeking official informational reach, not to commercial brands looking for creator endorsements.

Written from U.S. Customs and Border Protection's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. U.S. Customs and Border Protection can edit or remove this page at any time.

Questions about U.S.

How much does U.S. Customs and Border Protection charge for a sponsored video?

U.S. Customs and Border Protection does not accept sponsored integrations, and no sponsorship disclosures appear in its recent uploads. As a federal agency it publishes official content only, so no per-video rate applies to this channel.

What does U.S. Customs and Border Protection post about on YouTube?

The channel posts press conferences, border and maritime operations clips, Trusted Traveler program explainers and hiring process guides. Titles reference seizures, Global Entry enrollment and Border Patrol careers, with most videos running from under a minute to about an hour.

How do I contact U.S. Customs and Border Protection for a brand deal?

Contact details for this channel are unlocked on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but this agency is not a creator and does not take brand deals, so outreach should be framed as a public information or government partnership request.

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