Chess Thinking! with NM Dan Heisman
Chess Thinking! with NM Dan Heisman (@danheismanchess) is a US chess channel run by National Master and FIDE CM Dan Heisman, who has taught chess full time since 1996. The channel has about 11,700 subscribers and a median of 930 views per video, with roughly 17 uploads a year in long-form lessons. Sponsored integrations are estimated at $150 to $250 per video.
Long-form chess instruction from a National Master with a loyal adult learner audience
- Median of 930 views per video across 410 uploads and 570,838 lifetime views
- About 17 uploads in the last 365 days, a steady pace for an instruction channel
- Peak video reached 11,761 views, with strong like rates of about 4.3 percent
Brand fit report
Content
- Formats
- long-form lessons, analysis walkthroughs, book reviews
- Tone
- instructional, thoughtful
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- 15 to 30 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Instructional chess content with no flagged topics in recent titles, such as "Chess - The Opening Trap that no longer is".
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 15 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Chess - The Opening Trap that no longer is · 8k views
▶Chess - Common Intermediate Student Concerns · 2k views
▶Dan's Opening Courses at ChessReps · 417 viewsLast three uploads, latest 33 days ago.
This is the channel of NM Dan Heisman. It is devoted to chess instruction and helping the viewer improve their chess game. A video on how to navigate this channel is: https://www.youtube.com/watch?v=xJto6tKV6m0. Dan has been a full-time chess instructor & author since 1996. He is a National Master (US Chess Federation) and a FIDE CM. Dan is the author of 14 chess books including The World's Most Instructive Amateur Game Book, Everyone's 2nd Chess Book, Back to Basics: Tactics, The Improving Chess Thinker, Is Your Move Safe?, Looking for Trouble, Elements of Positional Evaluation, Maximize Y
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About Chess Thinking! with NM Dan Heisman
Chess Thinking! with NM Dan Heisman (@danheismanchess) publishes long-form chess instruction from a US National Master and FIDE CM who has been a full-time chess instructor and author since 1996. Per the channel description, Heisman is the author of 14 chess books and has hosted chess television and radio shows, and his website is danheisman.com. Videos run about 15 to 30 minutes and cover thinking process, opening systems, endgame plans, and book reviews.
The audience is estimated to be mostly adult chess improvers, with a male-leaning skew and a large share of viewers aged 35 and over. These are estimates from channel signals rather than measured analytics, and viewership is modest at a median of 930 views per video.
Sponsored integrations are estimated at $150 to $250 per video, which works out to a CPM of $20 to $35 per 1,000 median views, compared with $10 to $30 for typical paid ads. Chess books, coaching platforms and opening-database services suit this channel best.
Written from Chess Thinking! with NM Dan Heisman's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Chess Thinking! with NM Dan Heisman can edit or remove this page at any time.
Questions about Chess
How much does NM Dan Heisman charge for a sponsored video?
Based on a median of 930 views per video and a long-form rate of $20 to $35 per 1,000 views, the estimated rate is $150 to $250 per sponsored video. This is a range estimate from public channel data, and the final price is set by direct negotiation with the creator.
What does NM Dan Heisman post about on YouTube?
The channel focuses on chess instruction, including thinking process, opening systems, safety checks, endgame plans and book reviews. Recent videos cover topics such as opening traps, safe move analysis and how to read annotated game books. Most videos run 15 to 30 minutes.
How do I contact NM Dan Heisman for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the profile for booking options once you have unlocked the contact details.
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