Starbooked

Canal Daniella Zupo

@daniellazupo · BR · PT

Daniella Zupo (@daniellazupo) is a Brazilian cultural journalist based in Brazil who hosts a Portuguese-language channel of book and album reviews, interviews and Beatles discussions. The channel has about 24,800 subscribers and a median of roughly 1,100 views per video, posting around one video a week. Sponsored integrations are estimated at $150 to $250 per video, a rate set by the channel's small Shorts-heavy catalog.

Why brands book Canal

Engaged Portuguese-speaking music and book audience with a high like rate

  • Median views of about 1,129 per video, with a p90 near 1,982 across the last 30 uploads.
  • Like rate of 4.66 percent and engagement of 5.6 percent, well above typical for a channel this size.
  • Long-form episodes such as the Revolver feature reached 4,567 views, showing demand for deeper content.
Best forbook and publishing launches in Brazilmusic streaming or audio product campaignscultural event promotion
Watch forMedian views are low and sponsorship history is absent, so expect a trial booking.

Brand fit report

Content

Topics, IAB taxonomy
Music55%
Books and Literature25%
Film and Television10%
Society10%
Formats
interview, album review, podcast-style discussion, short commentary clip
Tone
knowledgeable, conversational
Language
Portuguese
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 2 minutes for Shorts, 50 to 65 minutes for long-form podcast episodes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement5.6%
Likes and comments per view on recent videos
Audience asks aboutwhich Beatles or Rolling Stones album is worth hearingwhether a new book or record is worth reading or buyingthe background of a band member's solo career
Age
15%18-24
30%25-34
30%35-44
25%45+
Gender
50%women
50%men
Countries
🇧🇷 Brazil90%
🇵🇹 Portugal4%
🇺🇸 United States2%
Other4%
LanguagesPortuguese 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Recent titles cover music, books and sports fandom with no flagged content; the Brazil World Cup video is light and the channel's commentary touches on public figures without controversial framing.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube25k1.1k17

Benchmark score: 28 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers6 / 50
Activity Uploads in the last 90 days17 / 30
Reach Followers on the main platform5 / 20

Recent videos

Last three uploads, latest 8 days ago.

🎙️O canal mais cult do Brasil. resenhas e papos firmes sobre arte, cultura, mídia e comportamento. Host by brazilian journalist Daniella Zupo. Olá, amizades! Este é um canal pra quem curte discos, livros, cultura pop, humanidades e, principalmente, boas conversas. Só papos firmes conduzidos pela jornalista Daniella Zupo, uma das mais respeitadas jornalistas brasileiras na área cultural. Aqui você encontra : * Resenhas de livros, discos, series e filme * Entrevistas com diversas personalidades brasileiras * Boteco dos Beatles: um bate papo mensal sobre John, Paul, George & Ringo. *N
Canal Daniella Zupo's own profile description on YouTube

Are you Canal Daniella Zupo? Claim or remove this profile.

About Canal Daniella Zupo

Daniella Zupo is a Brazilian journalist whose YouTube channel publishes reviews of books, records, series and films, along with interviews with Brazilian and international personalities. The channel is organized around recurring series such as Boteco dos Beatles, a monthly conversation about the Beatles, and Nomads, which covers music and literature figures from abroad. Her profile on her website describes her as one of the most respected cultural journalists in Brazil, and it links to a Substack newsletter.

The channel has about 24,800 subscribers and roughly 540 videos, with about 17 uploads in the last 90 days. Median views are about 1,100 per video, and long-form episodes sometimes reach several thousand views. The audience appears to be Brazilian adults interested in music, literature and pop culture; these demographic figures are estimates only.

Brands seeking a sponsored video should expect a rate of about $150 to $250 per video. Because the channel is small and Shorts-heavy, the effective CPM works out to roughly $20 to $35 per 1,000 views, compared with $10 to $30 for paid ads. Culture, publishing and music brands that want an attentive Portuguese-speaking audience should book this channel.

Written from Canal Daniella Zupo's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Canal Daniella Zupo can edit or remove this page at any time.

Questions about Canal

How much does Daniella Zupo charge for a sponsored video?

Based on her median of about 1,100 views and Shorts-heavy catalog, the estimated rate is $150 to $250 per video. Her rate card is not publicly listed, so the figure is an estimate derived from viewership. Final pricing depends on format and deliverables.

What does Daniella Zupo post about on YouTube?

She posts book and album reviews, interviews with Brazilian and international personalities, and monthly Beatles discussions under the Boteco dos Beatles series. Her channel also covers film, series, culture and behavior topics. Most videos are in Portuguese.

How do I contact Daniella Zupo for a brand deal?

Her contact details unlock on Starbooked for $0.80. The channel lists a professional contact email, info@daniellazupo.com, which is also visible on her channel. Boosted creators can be booked directly through Starbooked.