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Dark Topic, hosted by Jack Luna, covers true crime and dark stories of notable murders and criminal cases. It has 162 episodes released roughly every 19 days, with a median length of about 40 minutes. Estimated downloads are 20,000 to 80,000 per episode (estimated), with a rate of $360 to $2,000 per episode for a host-read mid-roll ad.

Why brands sponsor Dark Topic

Long-running true crime show with a dedicated, highly rated audience

  • Apple Podcasts shows 2,221 ratings averaging 4.8 out of 5 stars
  • 162 episodes since 2020 with a steady archive of murder case studies
  • Median episode runs about 40 minutes, giving room for host-read placements
Best fortrue crime and streaming brandsaudio and entertainment product launches
Watch forViolent, explicit subject matter limits suitability for family or lifestyle brands.

Brand fit report

Content

Topics, IAB taxonomy
True Crime90%
Documentary10%
Formats
solo monologue, narrative
Tone
dark, atmospheric
Language
English
Production
Clean, edited audio
Typical length
32 to 50 minutes

Audience

Commercial intent20/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: Apple Podcasts shows 2,221 ratings with a 4.8 average, which maps to the 1,000 to 5,000 ratings band; the show is about six years old, RedCircle hosted, popularity bucket 8, and roughly biweekly cadence.
Audience asks aboutWhich murder cases are covered and when new episodes arriveDetails of specific killers and their crimesHow the stories were researched and sourced
Age
25%18-24
35%25-34
25%35-44
15%45+
Gender
50%women
50%men
Countries
🇺🇸 United States60%
🇨🇦 Canada15%
🇬🇧 United Kingdom10%
🇦🇺 Australia5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultmedium
Drugslow
Violencehigh
Politicslow

Feed carries the explicit flag and episode titles describe murders, such as 'The Trailside Killer' and 'The Suicide Scout'.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 82 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks12 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

EpisodeDateLength
164 • Red Hall2026-10-1139 min
163 • A Great Guy2026-09-2231 min
162 • The Mount Pleasant Murders2026-09-1048 min
161 • The Trailside Killer2026-08-131 h 13 min
160 • The Suicide Scout2026-07-241 h 5 min
159 • Animal: The Pictou Sadist2026-07-1033 min

Last six episodes from the show's feed, latest 8 days ago, a new one about every 19 days.

Host Jack Luna covers the worlds darkest stories, while holding you close in an itchy blanket.
Dark Topic's own show description from the podcast feed

Do you make Dark Topic? Claim or remove this page.

About Dark Topic

Dark Topic is a true crime podcast hosted by Jack Luna, covering the darkest stories of murders and criminal cases, according to the show's RedCircle page and feed description. The show has released 162 episodes since April 2020, with a cadence of roughly one episode every 19 days, and typical episodes run between 32 and 50 minutes. Apple Podcasts lists 2,221 ratings with a 4.8 average.

Listeners of Dark Topic are estimated, not measured, to skew toward adults aged 25 to 34, predominantly in the United States. Estimated downloads per episode sit between 20,000 and 80,000. No sponsor mentions appear in the feed. Based on that estimate, a host-read mid-roll placement would cost roughly $360 to $2,000 per episode.

Brands in streaming, audio entertainment and true crime-adjacent categories are the natural fit, given the show's dark tone and explicit content. Family and lifestyle brands should look elsewhere. Source: the show's RSS feed and Apple Podcasts listing.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Dark Topic can edit or remove this page at any time.

Questions about Dark Topic

How much does Dark Topic charge for a podcast sponsorship?

Based on an estimated 20,000 to 80,000 downloads per episode, a host-read mid-roll would cost roughly $360 to $2,000 per episode. Final pricing is set with the show directly.

What is Dark Topic about?

Dark Topic is a true crime podcast hosted by Jack Luna that covers murders and criminal cases, with episodes released about every 19 days.

How do I contact Dark Topic about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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