Starbooked

data:unplugged, a German-language YouTube channel run by Berlin-based creator @dataunplugged from Germany, covers data, AI and technology through expert interviews, tutorials and analysis. It has about 10,200 subscribers, roughly 2.7 million total views, and a median of about 720 views per video. It uploads about 25 videos a year, and sponsored integrations are estimated at $150 to $250 per video.

Why brands book data:unplugged

German B2B audience of data and AI decision-makers, booked for interview-style sponsorships

  • Median of about 720 views per video, with the festival aftermovie reaching over 49,000 views
  • About 25 uploads in the past year, with 4 in the last 90 days
  • Estimated rate of $150 to $250 per video, which is well above the $10 to $30 CPM of paid ads at this size
Best forB2B software launchesdata and analytics toolingevent and conference promotion
Watch forMedian views are small, so cost per view is high and results depend on the niche fit.

Brand fit report

Content

Topics, IAB taxonomy
Technology & Computing45%
Business & Finance30%
Careers15%
Education10%
Formats
expert interviews, festival aftermovies, podcast clips, short explainers
Tone
informative, direct
Language
German
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds for Shorts, 30 to 90 minutes for interviews

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 30 comments
Engagement0.1%
Likes and comments per view on recent videos
Audience asks abouthow to apply AI in a mid-sized companywhich data tools are worth adoptinghow to measure ROI of data and AI projects
Age
10%18-24
30%25-34
35%35-44
25%45+
Gender
30%women
70%men
Countries
🇩🇪 Germany80%
🇦🇹 Austria8%
🇨🇭 Switzerland6%
LanguagesGerman 95%English 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; a 2025 video mentions a discount code, but no paid partnership is labeled.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is professional business and technology discussion with no flagged material in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube10k7194

Benchmark score: 15 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers9 / 50
Activity Uploads in the last 90 days4 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest 23 days ago.

Willkommen bei Data Unplugged – deinem YouTube-Kanal für alles rund um Daten, KI und Technologie! Hier findest du Experteninterviews, praxisorientierte Tutorials und tiefgründige Analysen. Lerne, wie Unternehmer Daten nutzen, um smartere Entscheidungen zu treffen. Abonniere jetzt und bleibe stets auf dem neuesten Stand der Daten- und KI-Welt! Geschäftliche Anfragen: hey@data-unplugged.de
data:unplugged's own profile description on YouTube

Are you data:unplugged? Claim or remove this profile.

About data:unplugged

data:unplugged is a German-language YouTube channel run by a creator based in Germany, covering data, artificial intelligence and technology for business audiences. Based on the channel's public data, it posts expert interviews, practical tutorials and festival aftermovies, with long-form interviews and short clips published on a fairly irregular schedule of about 25 videos a year. Its podcast also appears on Spotify under the same brand.

The audience is estimated to be mostly German-speaking professionals in their 25 to 44 range, with a leaning toward managers and decision-makers at mid-sized companies. These are estimates from the channel's content and cross-platform presence, not measured analytics. Typical median views are around 720 per video, so reach is modest, but the audience is focused.

Brands seeking German B2B exposure in data, AI or software should consider this channel. The estimated sponsored rate is $150 to $250 per video, which works out to a cost well above the $10 to $30 CPM typical for paid ads, so it fits campaigns that value relevance over volume.

Written from data:unplugged's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. data:unplugged can edit or remove this page at any time.

Questions about data:unplugged

How much does data:unplugged charge for a sponsored video?

Based on its median of about 720 views, the estimated rate is $150 to $250 per video. This is a platform estimate from public metrics, not a published price, so confirm terms directly with the creator before planning a budget.

What does data:unplugged post about on YouTube?

The channel posts German-language content on data, AI and technology for business audiences. Typical formats include expert interviews, practical tutorials, festival aftermovies and short clips drawn from its podcast.

How do I contact data:unplugged for a brand deal?

The channel lists a business contact address in its description. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

Similar creators

YouTube and other creators in data and ai, ranked by score.