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Dateline Originals

Podcast · www.nbcnews.com · US · EN
Hosted by Keith Morrison, Lester Holt

Dateline Originals, published by NBC News, is a true crime mini-series feed that includes Five Miles From Home, Trace of Suspicion and Something About Cari, plus bonus episodes. The feed holds 179 episodes in a serial format, with full episodes running about 35 minutes. Estimated downloads are 20,000 to 80,000 per episode, with a rate of $360 to $2,000 per episode.

Why brands sponsor Dateline Originals

Binge-worthy true crime mini-series from NBC News with a loyal, high-rated audience

  • Serialized mini-series such as Five Miles From Home and Trace of Suspicion encourage listeners to finish whole series.
  • The Apple Podcasts rating of 4.4 from 1,685 ratings signals a highly engaged listener base.
  • Full episodes run about 35 minutes, giving a host-read spot room in the middle of each episode.
Best forbrand awareness campaignsstreaming and entertainment launchespremium consumer products
Watch forDark true crime content may not suit brands that avoid violent subject matter, and the feed shows no current sponsors.

Brand fit report

Content

Topics, IAB taxonomy
True Crime90%
News and Politics10%
Formats
narrative, serialized mini-series, interview
Tone
investigative, dramatic
Language
English
Production
Studio production
Typical length
30 to 40 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 50%: Apple ratings count of 1,685 places the show in the 1,000 to 5,000 band, and NBC News brand reach with a high Podcast Index popularity score of 9 supports the upper part of that band.
Audience asks aboutWho committed the crime in each mini-series?What happened in the case after the episodes aired?When is the next Dateline Originals series released?
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
60%women
40%men
Countries
🇺🇸 United States85%
🇨🇦 Canada5%
🇬🇧 United Kingdom3%
🇦🇺 Australia2%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
NBC NewsDateline Premium
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed. The description promotes the Dateline Premium subscription for ad-free listening.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicslow

Episode titles such as "Five Miles From Home - Ep. 3: Open Murder" indicate true crime content with depictions of murder, which warrants a violence flag.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 41 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks21 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago.

Dateline Originals – your podcast destination to discover and binge more than a dozen true crime mini-series told as only Dateline can. Includes award winning series like “The Thing About Pam,” “Mommy Doomsday,” “Motive for Murder” and so many more. Follow now to get the latest episodes of Dateline Originals completely free, or subscribe to Dateline Premium for ad-free listening and exclusive…
Dateline Originals's own show description from the podcast feed

Do you make Dateline Originals? Claim or remove this page.

About Dateline Originals

Dateline Originals is a true crime podcast feed published by NBC News, presenting multi-episode mini-series that include Five Miles From Home, Trace of Suspicion and Something About Cari. According to the feed and the NBC News website, the series is produced in a narrative style, with Keith Morrison and Lester Holt listed as contributors across recent episodes. The feed contains 179 episodes, and full episodes run about 35 minutes.

The show holds a 4.4 average rating from 1,685 Apple Podcasts ratings, which places it among the more widely listened true crime feeds in the dataset. Listener numbers are not published, so the estimated audience of 20,000 to 80,000 downloads per episode is an estimate based on ratings and brand reach. The audience is likely skewed toward older adults and US listeners, which is also an estimate.

No sponsors appear in the feed. The show promotes its own Dateline Premium subscription for ad-free listening. Brands in premium consumer categories looking for a host-read mid-roll could consider it, at an estimated rate of $360 to $2,000 per episode.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Dateline Originals can edit or remove this page at any time.

Questions about Dateline Originals

How much does Dateline Originals charge for a podcast sponsorship?

Based on an estimated 20,000 to 80,000 downloads per episode, a host-read mid-roll is estimated at $360 to $2,000 per episode. Final pricing depends on the show's current terms.

What is Dateline Originals about?

Dateline Originals is a true crime podcast from NBC News that presents multi-episode mini-series, including Five Miles From Home and Trace of Suspicion, with full episodes around 35 minutes long.

How do I contact Dateline Originals about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

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