Dave 'Softy' Mahler and Dick Fain
Dave 'Softy' Mahler and Dick Fain host a daily sports talk show on Seattle's 950 KJR, covering the Seahawks, Huskies and wider sports news. The show has 1,000 episodes in its feed, updated daily, with typical full hours running about 35 to 40 minutes. Estimated downloads per episode are 2,000 to 8,000, implying a rate of $40 to $200 per host-read mid-roll.
Daily Seattle sports talk with an established local audience
- Daily full-hour episodes from a long-running Seattle sports station, with 1,000 episodes in the feed
- Apple Podcasts shows 274 ratings averaging 4.2 stars
- Guest-driven segments with coaches, columnists and national sports figures
Brand fit report
Content
- Formats
- co-hosted banter, guest interview, call-in segment
- Tone
- opinionated, conversational
- Language
- English
- Production
- Clean, edited audio
- Typical length
- 25 to 40 minutes per hour segment
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed
Suitability GARM Brand Safety Floor + Suitability
Feed carries the explicit flag (explicit=1), so profanity may occur in the broadcast.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | www.iheart.com/podcast/139-softy-and-dick-250958… |
| Apple Podcasts | podcasts.apple.com/podcast/id92355517 |
| RSS feed | www.omnycontent.com/d/playlist/98a2599f-cd9b-4f2… |
Benchmark score: 35 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| Dick Fain & Guests 10-15: Rick Neuheisel, Lee Sterling and Mike Benton | 2026-10-15 | 57 min |
| Softy and Dick 10-14 Hour 3: Kevin Harlan, Huskies, FwA, Jedd Fisch | 2026-10-15 | 51 min |
| Softy and Dick 10-14 Hour 2: Huskies Skill Players and Petros Papadaki | 2026-10-15 | 34 min |
| Softy and Dick 10-14 Hour 1: Hawks-Broncos, Mike Florio, Lane Lambert | 2026-10-15 | 37 min |
| Softy and Dick 10-13 Hour 1: UW’s QBs, Fisch on O-Line, Fun w/ Audio | 2026-10-13 | 34 min |
| Softy and Dick 10-13 Hour 2: MLB Salary Cap and Jon Wilner Interview | 2026-10-13 | 30 min |
Last six episodes from the show's feed, latest 4 days ago.
Full Hours from the Dave 'Softy' Mahler and Dick Fain show, which airs every day from 3pm-6:30pm on 950 KJR in Seattle.
Do you make Dave 'Softy' Mahler and Dick Fain? Claim or remove this page.
About Dave 'Softy' Mahler and Dick Fain
Dave 'Softy' Mahler and Dick Fain host a daily sports talk show that airs from 3pm to 6:30pm on Seattle's 950 KJR. The show covers the Seahawks, the Huskies and national sports news, mixing co-hosted banter with interviews such as coaches and columnists, as described in the feed and the iHeart page.
The feed lists 1,000 episodes, updated daily, with full hours typically running about 25 to 40 minutes. Apple Podcasts shows 274 ratings with a 4.2 average, and the show has been listed there since 2005. Listener numbers are not published; the estimate of 2,000 to 8,000 downloads per episode is inferred from ratings and should be treated as an estimate.
No sponsors appear in the feed. A host-read mid-roll is estimated at $40 to $200 per episode, which buys a read in front of a local, sports-engaged audience. Brands serving Seattle sports fans should consider sponsoring.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Dave 'Softy' Mahler and Dick Fain can edit or remove this page at any time.
Questions about Dave 'Softy' Mahler and Dick Fain
How much does Softy and Dick charge for a podcast sponsorship?
Starbooked estimates $40 to $200 per host-read mid-roll ad, based on an estimated 2,000 to 8,000 downloads per episode. Actual rates are set by the show and may differ.
What is Softy and Dick about?
Dave 'Softy' Mahler and Dick Fain host a daily sports talk show on Seattle's 950 KJR, covering the Seahawks, Huskies and national sports news through co-hosted banter and guest interviews.
How do I contact Softy and Dick about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked directly.
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