Shah (@dayofshah) is a Toronto-based rapper and musician, per the channel's About text, who posts mostly short vertical clips on YouTube. The channel has about 1,880 subscribers, 958 uploads and a median of 50 views per video. Shah has posted no uploads in the last 90 days. Sponsored integration rates are $150 to $250 per video, with a shorts-based CPM of roughly $4 to $8 per 1,000 views.
Atlanta-linked rapper with a 12,069-view clip and cross-cultural reach
- Median of 50 views per video, with a top recent clip at 12,069 views
- Short-form focus at 96% Shorts share suits low-cost, high-frequency placements
- Website describes Shah as ranked among the top Desi rappers and named a 2025 rap influencer
Brand fit report
Content
- Formats
- vertical short clips, lyric videos, tour snippets
- Tone
- playful, confident
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- under 30 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Lyrics and captions contain strong language and drug-adjacent street references, for example the 'Threats have Consequences' clip.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 1.9k | 50 | 0 |
Benchmark score: 4 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Shah, SammyLaRavia - Hawaii (Lyric Video) · 64 views
▶I always thought the lyrics were This Is How We Do It · 194 views
▶Midnite · 70 viewsLast three uploads, latest 582 days ago.
click https://ffm.bio/shah for music Follow @DayOfShah on socials Shah is a Toronto rapper whose career launched via Atlanta strip clubs. Shah was named Trap's New Star by publications like Complex, after which his global star began to rise, and Shah began touring internationally. Shah has also consistently been named one of the world's Top 5 Desi rappers Shah's also known for his cross cultural collaborations, especially with Latin artists. For many fans outside of Atlanta and Desi rap circles, their first exposure to Shah was a viral clip from Telemundo, where a studio full of Dominican ra
About Shah
Shah (@dayofshah) is a rapper whose YouTube channel mainly features short vertical clips, lyric videos and tour snippets. According to the artist's website, Shah is a Toronto rapper whose career began in Atlanta and who has been named one of the top Desi rappers in the world.
The channel has about 1,880 subscribers and a median of 50 views per video, with most uploads under 30 seconds. Viewers appear to be mostly English-speaking hip hop fans in the United States and Canada, though this is an estimate from the content and not measured data. No uploads have been made in the last 90 days.
Brands seeking music-adjacent promotion or a low-cost short form placement may find Shah useful. Rates run $150 to $250 per video, a CPM of $4 to $8 per 1,000 views for Shorts, compared with $10 to $30 for paid ads.
Written from Shah's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Shah can edit or remove this page at any time.
Questions about Shah
How much does Shah charge for a sponsored video?
Shah's estimated rate is $150 to $250 per sponsored video, based on a median of 50 views and a Shorts-heavy channel. Rates are estimates from public channel data and may differ from actual quotes. Contact details unlock on Starbooked for $0.80.
What does Shah post about on YouTube?
Shah posts short music clips, lyric videos and tour snippets, mostly under 30 seconds. The content is hip hop focused, with some lifestyle and personal moments. Uploads have slowed, with none in the last 90 days.
How do I contact Shah for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, and the website lists separate addresses for general info and bookings.
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