Starbooked

Deanin (@deanin) is a software developer based in the United States who publishes long-form Ruby on Rails tutorials on YouTube. The channel has about 19,600 subscribers and a median video view count of roughly 2,100. Uploads have slowed to about two per year, and a sponsored integration is estimated at $150 to $250 per video.

Why brands book Deanin

Reach working Ruby on Rails developers with long, in-depth tutorials

  • Median of about 2,100 views per video across 30 recent uploads
  • Engagement rate near 4 percent, with a 3.3 percent like rate
  • Estimated sponsored integration of $150 to $250 per video, roughly $20 to $35 CPM at the long-form rate
Best fordeveloper toolshosting and deployment servicesonline developer courses
Watch forUploads have slowed to two in the past year, so timing a campaign can be unpredictable.

Brand fit report

Content

Topics, IAB taxonomy
Technology90%
Education10%
Formats
long-form tutorials, live coding sessions, project walkthroughs
Tone
instructional, casual
Language
English
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
10 to 30 minutes, with some live streams over 4 hours

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement4.0%
Likes and comments per view on recent videos
Audience asks abouthow to deploy a Rails 8 app with Kamalhow to set up Rails authentication and background jobswhich hosting service to use for Rails
Age
20%18-24
45%25-34
25%35-44
10%45+
Gender
15%women
85%men
Countries
🇺🇸 United States35%
🇮🇳 India12%
🇬🇧 United Kingdom8%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

No sponsorship disclosures found in the last 50 videos; the channel links to its own course site at learn.deanin.com and affiliate metrics show one affiliate signal.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Titles and descriptions cover software deployment and Rails development with no flagged content; one Minecraft server hosting video is technical rather than gaming-focused.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube20k2.1k0

Benchmark score: 17 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers13 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform4 / 20

Recent videos

Last three uploads, latest 265 days ago.

I'm a software developer who creates weekly tutorials for a myriad of programming-related topics. While going for my undergraduate degree in Computer Science, I set out to learn as much as I could outside of school in an attempt to complement the book smarts with my own street smarts. Along the way I realized that there's a serious shortage of good, up to date tutorials for Ruby on Rails. I'm looking into expanding into other areas besides Rails where I feel I could contribute. Currently focused on Rails, but will be gradually transitioning to additional software development related content
Deanin's own profile description on YouTube

Are you Deanin? Claim or remove this profile.

About Deanin

Deanin is a software developer who publishes Ruby on Rails tutorials on YouTube under the handle @deanin. The channel focuses on deployment with Kamal, Rails 8 features, and full project builds, with videos often running 10 to 30 minutes and some live coding streams running several hours. Upload frequency has dropped sharply, with two videos in the last twelve months, so the back catalog drives most views.

Viewers are most likely working developers and students in the 25 to 34 age range, based on the technical content and estimates from the dossier rather than confirmed analytics. Median views sit around 2,100 per video, and a sponsored integration is estimated at $150 to $250. That works out to roughly $20 to $35 CPM, which compares with typical paid-ad CPMs of $10 to $30.

This channel suits developer tool, hosting, and online course brands that want to reach Rails practitioners with detailed, instructional content rather than broad consumer reach.

Written from Deanin's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Deanin can edit or remove this page at any time.

Questions about Deanin

How much does Deanin charge for a sponsored video?

Deanin's estimated sponsored integration rate is $150 to $250 per video, based on a median of roughly 2,100 views on long-form uploads. Final pricing depends on the scope of the integration and availability, and contact details unlock on Starbooked for $0.80.

What does Deanin post about on YouTube?

Deanin posts long-form tutorials on Ruby on Rails, including deployment with Kamal, Rails 8 features, and complete project builds. Some videos are live coding sessions that run for several hours. The channel is focused on web development and software engineering.

How do I contact Deanin for a brand deal?

Contact details for Deanin unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, so check the profile to see whether this channel is available for that option.

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