Dear Hallmark, run by @dearhallmark (Dara), is a US-based YouTube channel with about 1,330 subscribers and median views near 155 per video. It reacts to Hallmark Channel lineups and interviews cast members from its podcast. It uploads roughly three to four videos a month, and integrations are quoted at $150 to $250 per video.
Engaged Hallmark fans who watch lineup reactions and cast interviews
- Median of about 155 views per video, with a 90th percentile near 259
- Around 34 uploads in the last 365 days, roughly one every 11 days
- Engagement rate of 5.9 percent, with a like rate of 4.5 percent
Brand fit report
Content
- Formats
- reaction videos, podcast interviews, movie reviews
- Tone
- conversational, enthusiastic
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- 8 to 20 minutes for long-form, under 60 seconds for Shorts
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- Yes
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is about family-oriented Hallmark Channel movies and cast interviews with no flagged material in the recent titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 19 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Cindy Busby is Back! · 167 views
▶(Part 2) 2026 Hallmark Channel Countdown to Christmas Reacti · 211 views
▶Reaction to Hallmark Channel's 2026 Countdown to Christmas L · 259 viewsLast three uploads, latest 11 days ago.
This channel is to nerd and geek out on all of the Hallmark Channel movies. Dear Hallmark podcast: https://anchor.fm/dearhallmark You can also leave a voice message telling me about your favorite Hallmark movies, actors/actresses or whatever! It's your minute to have. Click the link to the podcast to leave a voice message :) To connect with Dara and Dear Hallmark: Dara's Instagram: https://www.instagram.com/astoldbydara/ Dear Hallmark's Instagram: https://www.instagram.com/dearhallmark/
About Dear Hallmark
Dear Hallmark is a US YouTube channel run by Dara, who goes by @dearhallmark, with about 1,330 subscribers and 285 videos. The channel reacts to Hallmark Channel movie lineups, reviews films, and interviews cast members on a companion podcast. Uploads arrive about every 11 days, and most long-form videos run between 15 and 45 minutes.
The audience is estimated to be mostly US-based and largely women over 35, though these figures are not verified. Viewers come for lineup reactions and behind-the-scenes conversations with actors. Median views sit near 155 per video, so the channel is small by reach but engaged, with a 5.9 percent engagement rate.
Brand work is limited to none seen in recent uploads. Integrations are quoted at $150 to $250 per video, which compares with a $10 CPM for typical paid ads. Small seasonal and family-oriented brands looking for a focused audience should consider booking it.
Written from Dear Hallmark's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Dear Hallmark can edit or remove this page at any time.
Questions about Dear
How much does Dear Hallmark charge for a sponsored video?
Dear Hallmark's sponsored integrations are quoted at $150 to $250 per video, based on a median of about 155 views on long-form uploads. This works out to $20 to $35 per 1,000 views. Final pricing depends on the format and deliverables.
What does Dear Hallmark post about on YouTube?
Dear Hallmark posts reactions to Hallmark Channel movie lineups, reviews of individual films, and interviews with cast members for its podcast. Most videos are long-form, and it also posts short clips for Shorts. The tone is conversational and fan-focused.
How do I contact Dear Hallmark for a brand deal?
Contact details for Dear Hallmark unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, which handles the request and scheduling for brands.
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