Decathlon Horseriding is the official equestrian channel of the sporting goods retailer Decathlon, based in France and posting in French with some English. The channel has about 20,500 subscribers and roughly 1.5 million total views across 117 videos. Median views are about 59 per video, most uploads are short vertical clips, and the channel has not published since February 2025. Sponsored integration rate: $150 to $250 per video; the channel is a brand channel, not a creator.
Official Decathlon equestrian channel with a French riding audience
- About 20,500 subscribers and 1.5 million lifetime views
- Median of roughly 59 views per video on recent uploads
- Last upload in February 2025, so the channel is largely dormant
Brand fit report
Content
- Formats
- short product clips, horse care tutorials, collection launch videos, event recap
- Tone
- instructional, promotional
- Language
- French
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- equestrian apparel, horse tack, riding equipment
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel promotes Decathlon's own products, such as 'LONGBOOTS 900' and 'BRIDON CUIR ANATOMIQUE CHEVAL'.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is instructional horse care and product presentation with no flagged material in the recent titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 4 / 100
Public rule, same for everyone. How it works.
Recent videos
▶LILLE HORSE EVENT : ON A ADORÉ VOUS RENCONTRER 🫶 · 3.3k views
▶L'équitation en liberté · 78 views
▶La sensibilité du cheval · 53 viewsLast three uploads, latest 614 days ago.
DECATHLON | Caperlan_horseriding Ready to play ? Ex Fouganza 🐴 Site web : www.Decathlon.fr Instagram : https://www.instagram.com/decathlon_horseriding/
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About Decathlon Horseriding
Decathlon Horseriding is the equestrian channel of the sporting goods retailer Decathlon, publishing mainly in French. The channel mixes short horse-training tutorials with product presentations for riding apparel, saddles, bridles and boots, and has produced collection launch videos and an event recap from the Lille Horse Event. Most uploads are short vertical clips under a minute, and the channel shows little recent activity.
Based on channel topics and titles, the audience is likely French-speaking riders and horse owners, with women forming the majority. These demographic figures are estimates, not platform data. The channel's median of roughly 59 views per video is low, which makes CPM-based comparison with paid ads unreliable here.
This channel suits equestrian brands that want to reach French riders through a retailer's own product content. Sponsored integration would be estimated at $150 to $250 per video, a range derived from the rate rule and the low median views. Paid ads typically run at a $10 to $30 CPM, so cost per view here depends heavily on the reach achieved.
Written from Decathlon Horseriding's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Decathlon Horseriding can edit or remove this page at any time.
Questions about Decathlon
How much does Decathlon Horseriding charge for a sponsored video?
Based on the channel's median of about 59 views and its short Shorts-heavy format, a sponsored integration is estimated at $150 to $250 per video. Rates are estimates derived from view counts and are not published by the channel.
What does Decathlon Horseriding post about on YouTube?
Decathlon Horseriding posts French-language horse training clips, product presentations for riding apparel and tack, and collection launch videos. Most uploads are short vertical videos under a minute, and the channel has not uploaded since February 2025.
How do I contact Decathlon Horseriding for a brand deal?
Contact details unlock on Starbooked for $0.80. Decathlon Horseriding is a retailer-run brand channel rather than an independent creator, so partnership requests may need to go through Decathlon's corporate marketing team.
Similar creators
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SweetMProject@sweetmproject · FR | equestrian vlogshorse riding | 97k | 7.1k | $150–250 | 28 |