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Decoding the Gurus

Hosted by Christopher Kavanagh, Matthew Browne

Decoding the Gurus, hosted by Christopher Kavanagh and Matthew Browne, examines contemporary 'secular gurus' and public intellectuals through critical analysis of their claims. The show has 266 episodes on a weekly cadence, with typical episodes of about 54 minutes. Estimated downloads are roughly 5,000 to 25,000 per episode, implying a rate of about $90 to $625 per host-read mid-roll.

Why brands sponsor Decoding the Gurus

Critical, audience-engaged analysis of public intellectuals with a loyal weekly following

  • Nearly 1,000 Apple ratings and an 4.2 average signal an engaged, established listener base.
  • Weekly episodes of 40 to 60 minutes give repeated exposure across a long back catalogue.
  • Long-form analytical format suits brands wanting thoughtful, context-rich ad reads.
Best forbooks and educationonline coursesproductivity or self-improvement tools
Watch forPolitically charged subject matter means brands should review episodes for tone fit before booking.

Brand fit report

Content

Topics, IAB taxonomy
Society45%
Science25%
Politics20%
Health & Fitness10%
Formats
co-hosted banter, analytical deep dive, bonus commentary
Tone
skeptical, witty
Language
English
Production
Clean, edited audio
Typical length
40 to 60 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 55%: Apple ratings_count of 966 places the show in the 200 to 1,000 band (5,000 to 25,000), with a Podcast Index popularity of 9, a 266-episode back catalogue, weekly cadence and a Patreon-backed format.
Audience asks aboutIs a given guru's claim scientifically supported?How do specific public figures' arguments hold up under scrutiny?What psychological mechanisms make guru followings persuasive?
Age
15%18-24
35%25-34
28%35-44
22%45+
Gender
35%women
65%men
Countries
🇺🇸 United States35%
🇬🇧 United Kingdom20%
🇦🇺 Australia10%
🇨🇦 Canada8%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

The feed lists no funding links, but the episode titles reference a Patreon preview, indicating listener-funded bonus content.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicshigh

Titles such as 'Nazi Apologist Imbeciles' and the coverage of contested political figures like Candace Owens indicate strong language and heated political content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 97 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks28 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 5 days ago, a new one about every 7 days.

An exiled Northern Irish anthropologist and a hitchhiking Australian psychologist take a close look at the contemporary crop of 'secular gurus', iconoclasts, and other exiles from the mainstream, offering their own brands of unique takes and special insights. Leveraging two of the most diverse accents in modern podcasting, Chris and Matt dig deep into the claims, peek behind the psychological…
Decoding the Gurus's own show description from the podcast feed

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About Decoding the Gurus

Decoding the Gurus is a podcast hosted by Christopher Kavanagh and Matthew Browne that analyses contemporary 'secular gurus' and public intellectuals, testing their claims against evidence and examining the psychology behind their followings. According to the show's feed, it has published 266 episodes on a roughly weekly cadence, with a median episode length of about 54 minutes, and bonus material is offered through Patreon.

Apple Podcasts lists 966 ratings with an average of 4.2 out of 5, with the majority of ratings at the top of the scale. Audience estimates for this show are not published by the creators; based on the rating count, we estimate roughly 5,000 to 25,000 downloads per episode, with listeners likely skewing toward adults aged 25 to 44 in English-speaking countries. No sponsors were found in the feed.

Host-read mid-roll sponsorships would fall in a rate range of about $90 to $625 per episode, based on the estimated audience. The show suits brands in education, online courses, books and self-improvement products seeking an engaged, critical-thinking audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Decoding the Gurus can edit or remove this page at any time.

Questions about Decoding the Gurus

How much does Decoding the Gurus charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll is estimated at about $90 to $625. Exact pricing should be confirmed directly with the show.

What is Decoding the Gurus about?

Decoding the Gurus is a weekly podcast in which Christopher Kavanagh and Matthew Browne analyse public intellectuals and 'secular gurus', testing their claims and examining their psychological appeal.

How do I contact Decoding the Gurus about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

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