Starbooked

Defense-Update, handle @defenseupdate, is an Israel-based channel covering aerospace, military and homeland security technology through video reports and weekly news summaries. With about 87,300 subscribers and median views near 475 per video, it posts roughly five videos a year. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book defenseupdate

Reach a niche defense and aerospace audience with a 16-year-old channel

  • About 87,300 subscribers and 33 million lifetime views since 2008.
  • Median views near 475 per video, so a sponsored video should be priced on that base.
  • Estimated rate of $150 to $250 per video, roughly $20 to $35 CPM on median views, compared with $10 to $30 CPM for paid ads.
Best forB2B defense technology awarenesstrade show and conference promotion
Watch forUpload pace is slow (5 videos in the past year) and typical views are low, so expect limited reach per placement.

Brand fit report

Content

Topics, IAB taxonomy
News60%
Science25%
Technology15%
Formats
news briefings, product and test footage, podcast-style weekly summaries
Tone
informative, analytical
Language
English
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
under 3 minutes for product clips, 8 to 18 minutes for weekly summaries

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 30 comments
Engagement2.6%
Likes and comments per view on recent videos
Audience asks abouthow a specific defense system performs in testingwhich companies are building new military productswhat recent conflicts mean for defense technology
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
15%women
85%men
Countries
Israel45%
🇺🇸 United States25%
🇬🇧 United Kingdom10%
LanguagesEnglish 50%Hebrew 50%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicsmedium

Recent titles such as "Hezbollah drones intercepted by Israeli laser" and military strike and interception footage carry violence and armed-conflict themes.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube87k4750

Benchmark score: 18 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers1 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform17 / 20

Recent videos

Last three uploads, latest 246 days ago.

Created by professionals, for the pros, Defense-Update VideoReport® is covering aerospace, military and Homeland Security topics. Presenting broad coverage by matter experts, Defense Update VideoReport® highlights the latest trends, innovative products and leading companies in the military, aviation and security domains. Get your company covered. Look us up at major exhibitions, conferences and tradeshows. To secure a meeting, drop us an email at editor@defense-update.com
defenseupdate's own profile description on YouTube

Are you defenseupdate? Claim or remove this profile.

About defenseupdate

Defense-Update is a YouTube channel run from Israel under the handle @defenseupdate. It posts video reports on aerospace, military and homeland security topics, including product test footage, company coverage and weekly news summaries. Recent uploads cover interceptor and laser systems, drone programs and armored vehicles, and much of the channel's material is also published in Hebrew.

The channel has about 87,300 subscribers and 33 million lifetime views. Median views per video sit near 475, and uploads have slowed to about five in the past year. The audience is estimated to be mostly men over 35, with viewers in Israel, the United States and the United Kingdom. These figures are estimates based on the channel's topics and public data.

The channel's own description invites companies to get covered at exhibitions and conferences. Based on median views, a sponsored video is estimated at $150 to $250, which equals roughly $20 to $35 CPM, compared with $10 to $30 CPM for typical paid ads. Defense and aerospace suppliers seeking technical audiences should consider booking it.

Written from defenseupdate's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. defenseupdate can edit or remove this page at any time.

Questions about defenseupdate

How much does Defense-Update charge for a sponsored video?

Based on median views of about 475, the estimated rate is $150 to $250 per video, which is roughly $20 to $35 CPM. This is an estimate from public channel data and is not a published rate card. Contact details unlock on Starbooked for $0.80.

What does Defense-Update post about on YouTube?

Defense-Update posts video reports on military aviation, aerospace, missile defense, drones and homeland security. It also publishes weekly news summaries and product test clips, mostly with narration over footage rather than on-camera presenting.

How do I contact Defense-Update for a brand deal?

The channel's description lists editor@defense-update.com for meeting requests. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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