DeffNotFrank (@deffnotfrank) is a US-based YouTube channel with about 51,100 subscribers and roughly 1,700 median views per video. Frank posts Magic: The Gathering news, card reviews and collecting content, plus some VR and gaming videos, at a pace of about two uploads per month. Sponsored integrations are estimated at $150 to $250 per video.
Engaged Magic: The Gathering audience reached through short card and product videos
- Median of about 1,685 views per video with 4.5% like rate and 2.6% comment rate
- Recent Magic product and set coverage drives repeat views on collecting topics
- Rate of $150 to $250 per video is well below typical creator sponsorship costs for this niche
Brand fit report
Content
- Formats
- news breakdowns, product previews and reviews, weekly show episodes, vlog updates
- Tone
- casual, irreverent
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- under 60 seconds for Shorts, 3 to 5 minutes for long-form
Audience
Commercial
- Brands seen
- Libernovo
- Categories promoted
- ergonomic office furniture
- Affiliate links
- No
The video 'There's Something Special About This Office Chair...' links to a Libernovo chair product page with a referral parameter and thanks the brand for the product.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
No flagged content in recent titles; titles and descriptions are about card games, VR and product news.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 51k | 1.7k | 4 |
Benchmark score: 18 / 100
Public rule, same for everyone. How it works.
Recent videos
▶There's Something Special About This Office Chair... · 640 views
▶Big Walk is Fun · 365 views
▶application · 664 viewsLast three uploads, latest 60 days ago.
Definitely not Frank. frankbutitwastaken@gmail.com
About DeffNotFrank
DeffNotFrank is a YouTube channel run by Frank, a creator based in the United States whose videos center on Magic: The Gathering news, card previews, collecting and buyer's guides, with some VR and gaming content mixed in. The channel has about 51,100 subscribers and 914 uploads since 2016. The content is low production, usually filmed in a casual style, with Shorts making up roughly a quarter of uploads.
The audience appears to be mostly adult English-speaking Magic players and collectors, based on channel titles and comments. These demographics are estimates, not platform-verified figures. Recent brand work includes a sponsored segment for an ergonomic office chair from Libernovo.
At a rate of $150 to $250 per video, sponsored integrations cost roughly $20 to $35 per 1,000 median views, comparable to a $10 to $30 CPM for paid ads on the high end of that range. Brands in tabletop gaming, collectibles and hobby retail should consider booking this channel.
Written from DeffNotFrank's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. DeffNotFrank can edit or remove this page at any time.
Questions about DeffNotFrank
How much does DeffNotFrank charge for a sponsored video?
Estimated sponsored integration rates are $150 to $250 per video, based on a median of about 1,685 views per long-form video. The rate is an estimate derived from Starbooked's rate rule and is not a published price.
What does DeffNotFrank post about on YouTube?
The channel posts Magic: The Gathering news, card price breakdowns, product previews, buyer's guides and occasional VR and gaming videos. Recent uploads include Marvel and Hobbit set coverage and Secret Lair product news.
How do I contact DeffNotFrank for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked.
Similar creators
YouTube and other creators in magic the gathering, ranked by score.
| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
Edwin the Magic Engineer@edwinthemagicengineer · US | magic the gatheringold school mtg | 9k | 2k | $150–250 | 29 |
UltramanCCG@ultramanccg · FR | magic the gatheringmtg arena | 8k | 695 | $150–250 | 25 |
JoeyDHpodcast | magic the gatheringcommander format | 15k | – | $90–620 | 22 |
Titan Cards@titancards · US | trading card shopmagic the gathering | 40k | 1.3k | $150–250 | 13 |
Gamers Ledge@gamersledgettv · US | magic the gatheringgaming streams | 4.2k | 236 | $150–250 | 8 |